1, digital development trend
20021year is also the second stage of digital rural construction in China, and the development of digital agricultural products e-commerce is an important content of comprehensive rural revitalization and digital rural construction. In 2020, the COVID-19 epidemic promoted the development of digital economy in China, and also promoted the rapid development of digital agricultural products e-commerce.
202 1 Digitalization of agricultural product breeding, agricultural product information, transaction, material distribution, payment and settlement, scene, space, stores, supply chain, renewable resources, consumption and management supervision is in line with digitalization of production and circulation.
2. Brand development trend
The development of brand agriculture promotes the development of agricultural products brands, focusing on the high-quality development of agricultural products (pollution-free agricultural products, green food, organic agricultural products and geographical indications of agricultural products), meeting people's demand for a better+quality life and ensuring that "agricultural products are well produced, sold and sold, and consumers and farmers benefit". Branding is the most important trend to promote the value chain of agricultural products.
3. Development trend of integration
The so-called convergence development trend, as early as 20 15, the online restructuring of the real economy began. Therefore, many e-commerce businesses once claimed to be the real economy. At present, the real economy and the network economy (e-commerce) are still competing with each other and involved with each other, which leads to mutual accusations between the real economy and the network economy.
In fact, the digital transformation of the real economy and the digital transformation of the network platform have blurred the boundaries between them, and cross-border integration has become an inevitable trend. The combination is beneficial to both sides, while the fight is detrimental to both sides.
4. Socialization development trend
Social e-commerce refers to trading activities conducted in a social way by using network technology. Social tools and platforms, such as Weibo, WeChat, APP, and official corporate WeChat account, spread and share product content, and guide users to organize the purchase and consumption of goods. It is also a popular form of e-commerce and an important content and form to enhance the stickiness of e-commerce. The experience of agricultural products is not only an offline experience, but also an online experience.
5, standardization development trend
Standardization of agricultural products is the inevitable result of digitalization and the fundamental guarantee of brand agricultural products. Standardization of agricultural products involves the standardization of planting and breeding, commodity trading, logistics and distribution, payment and settlement, experience scenes, supply chain, environment, stores, space, reproduction resources and consumption, and realizes "seamless docking" under the condition of high informationization.
6. Development trend of cold chain
The development of quantity and quality of fresh agricultural products is inseparable from the advanced, accurate and high-quality development of cold chain. At present, the development of cold chain lacks system, not quantity. The cold chain resources caused by multi-head investment, repeated construction and convergent investment are not lacking, but they are not systematic. Therefore, the development of cold chain system is its future development trend.
7. Scenario development trend
The construction of offline experience scene and online experience scene is important at the same time, otherwise there will be no business existence and development without traffic and popularity. Therefore, the development of AI artificial intelligence is very important, and Pinduoduo is ahead. While other platforms are still popular with centralized AI, Pinduoduo has begun to explore distributed AI, which is of great significance.
On the one hand, we can gain insight into customers, on the other hand, we can avoid "digital killing", enhance consumers' subjective rights and form platform competition behavior. And make full use of AI artificial intelligence technology, AR augmented reality technology, VR virtual reality technology and MR mixed reality technology.
8. Customization development trend
At present, the market pattern faced by e-commerce of agricultural products is that supply exceeds demand and supply is less than demand. Characteristic, high-quality and brand agricultural products are still in short supply. So the era of "what I have, what I sell, what you consume" has passed. Pull supply chain oriented by market and consumer demand came into being.
For example, "what consumers and the market need, you sell, sell, grow, raise and process", thus "playing the lute" and promoting the transformation and upgrading of traditional agriculture to modern agriculture.