Brief introduction of brand history:
In the development process of nearly a hundred years, PRADA has become a world-renowned legendary brand by striving to create a fashion concept with both classic colors and innovative spirit.
19 13, PRADA established its first boutique in the center of Milan, Italy. The fashionable and excellent products such as handbags, suitcases, leather accessories and cosmetic boxes designed by founder Mario Prada are favored and sought after by the royal family and the upper class. Today, this still popular boutique still has a high popularity and reputation in Italian upper class, and the value embodied in PRADA products has always been regarded as an extraordinary enjoyment in daily life.
From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuccia, the granddaughter of Prada's founder, established a business cooperation relationship with Patrizio Bertelli, who had rich experience in luxury goods production at that time. Miuccia PRADA, as the chief designer of Prada, constantly interprets the legend of challenge and innovation through her gifted fashion talent. Creative entrepreneur Patrizio Bertelli not only established PRADA's global product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology.
After more than 20 years of hard work and struggle, this brand with a long history has been developing and evolving. Through the tacit cooperation between Miuccia PRADA and Patrizio Bertelli, Prada has developed from a small family business to a world-class luxury brand.