The brand "SOFIA SOFIYA" under ITM industrial mode is the first market standard implemented in China for the transformation and upgrading of traditional clothing stores. The reason why clothing stores must operate in ITM mode is because clothing stores can't be called "clothing stores" just by hiring people who know how to dress and match, as people generally think, but by transforming professional clothing business and customizing the industrial chain and OVS service system of private suppliers (online and offline integrated pre-sales experience, sales communication, after-sales service, industrial and commercial objection rights protection, etc.). ), brand intellectual property system, and so on.