It is also the embodiment of the internal and external business behavior caused by the large-scale operation of enterprises. In today's international market, the competition is more and more fierce, and the competition among enterprises is not only the competition of products, quality and technology. In order to survive, enterprises must adjust and update their management, concepts and image, and formulate long-term development plans and strategies to adapt to the changes in the market environment.
The current market competition is first of all image competition. It has become the basic strategy of modern enterprises to design CIS corporate image and implement corporate image strategy. In order to unify and enhance the image power of enterprises, and make CIS enterprise image design show a side that meets the requirements of social values, enterprises must carry out image management and image design.
CIS corporate image design system is based on corporate positioning or business philosophy. It organizes, systematizes and unifies all aspects including internal management, external relations activities, advertising and other audio-visual publicity activities, and strives to make all these aspects of the enterprise appear in front of the public in a unified form and produce a good corporate image.
As an integrated design system of corporate image, CIS corporate image design system is a complete and ideal method to establish and convey corporate image. Through CIS corporate image design, enterprises can form standardized design and standardized management for their office systems, production systems, management systems, marketing, packaging, advertising and other system images, so as to mobilize the enthusiasm of each employee of the enterprise and participate in the development strategy of the enterprise. By dividing the responsibilities and obligations of enterprises through integrated symbolic forms, enterprises can operate effectively in various functional departments, establish their distinctive personality image, distinguish their products from other similar products, stand out from their peers, help enterprises create brand-name effects and occupy the market quickly and effectively.
The implementation of CIS corporate image design system can make the management of enterprises more scientific, orderly and symbolic. According to the development of the market and enterprises, we can purposefully formulate business ideas, formulate a set of executable management principles and norms, and quote them in the form of symbols, so as to streamline the production process and market circulation of enterprises, reduce costs and losses, and effectively improve product quality. For the form of external communication, in fact, it is to use various media as a unified introduction, so that the public can receive a large amount of information disseminated by enterprises, establish a good corporate image to improve the visibility of enterprises and products, enhance the public's memory of corporate image and the subscription rate of corporate products, make corporate products sell better and bring better social and operational benefits to enterprises.