Title: Industry Survey Report of Visual Communication Design Specialty

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First, the visual communication design industry status analysis

Second, the visual communication design professional employment market analysis

Three, visual communication design professional requirements and knowledge

Four. conclusion

Verb (abbreviation of verb) reference

Purpose of investigation

(1) Through the investigation of professional posts, students can further understand the needs of professional posts.

Seek professional post standards, analyze your own strengths and weaknesses, and make clear your own direction of efforts, so as to better meet the needs of the market.

(2) Through investigation and research, understand the demand of the job market for talents majoring in visual communication design.

Seek employment prospects and understand the market demand for visual communication design talents, so as to better adapt to the social talent gap and strive to learn in this direction.

(3) Understand the future development trend of visual communication design.

First of all, let's briefly introduce the concept of visual communication art design: the word design comes from the English word "design", which includes a wide range of design and architecture: industry, environmental art, decoration, display, clothing, visual communication art and so on. However, the current name of visual communication art is very difficult in ordinary expression, because the gap between disciplines is wider and deeper now. Traditional definitions, such as the current name of "graphic design, visual communication design and decorative design", may have a lot to do with the characteristics of visual communication art, because design is everywhere, visual communication art is everywhere, and the things used for printing are related to visual communication art in scope. Functionally speaking, it is called visual communication, which is to convey information and express opinions with visual language.

I. Analysis of the Situation of Visual Communication Design Industry Employment Direction of Visual Communication Art Design Specialty

Graduates majoring in visual communication art design are mainly employed in exhibition companies, exhibition venues, advertising companies, interior decoration companies, high-end shopping malls, clothing enterprises, fashion brand design institutions and so on. They are engaged in brand image design, exhibition space design, shop environment design, multimedia audio-visual design and visual merchandising design. Students majoring in visual communication art design can be graphic designers in graphic design departments of advertising companies and design companies after graduation; Art editor, Graphic Design Department of TV stations, newspapers, magazines, large websites and other media units; As a graphic designer in the planning department of enterprises and institutions.

Employment prospect of visual communication art design specialty

The 21st century is an era of knowledge and information. With the development of science and technology, great changes have taken place in the media. There are two main visual media, printing and publishing media and information network media. People need information transmission. Through the means of color, characters, graphics and forms, information, ideas and commercial promotion purposes are conveyed in visual media, so as to achieve the role of promotion, display and cognition. Therefore, talents in this field are becoming more and more important. Visual communication design has experienced several stages of evolution, such as commercial art, arts and crafts, printing art design, decorative design and graphic design. Finally, it becomes a design with visual media as the carrier and visual symbols to express and convey information. Visual communication is a new academic concept. Vision is what we see, and communication is expressed in some form, mainly including graphic design, multimedia design, animation design, decoration design and so on. Communicate design from vision.

Judging from the development process, it is largely the expansion and extension of graphic design (also translated as "graphic design" and "graphic design") that rose in Europe and America in the middle of19th century. With the rapid development of science and technology, various technologies based on radio waves and networks have developed rapidly, bringing revolutionary visual experience to people. In today's rapidly changing information society, the influence of these media is becoming more and more important. The application of visual communication design industry has been everywhere, and all kinds of exhibition and publishing institutions, supermarkets, banks, large and medium-sized shopping malls, and propaganda institutions of enterprises and institutions are increasingly relying on the intervention of visual communication industry. A large number of design companies, decoration design companies, decoration design companies, advertising companies and so on. Has appeared, and urgently needs the talents trained by the system visual communication design specialty.

Second, the analysis of the employment market of visual communication design major In recent years, the demand for talents of visual communication design major is increasing day by day. Although the major art colleges in China are constantly expanding their enrollment, the trained design professionals are still far from meeting the needs of society, showing a state of short supply. Due to the stimulation and demand of commodity market, visual communication design industry has always been a hot industry in society. The application of visual communication design industry has been everywhere, and all kinds of exhibition and publishing institutions, supermarkets, banks, large and medium-sized shopping malls, and propaganda institutions of enterprises and institutions are increasingly relying on the intervention of visual communication industry. A large number of design companies, decoration design companies, decoration design companies, advertising companies and so on. Has appeared, and urgently needs the talents trained by the system visual communication design specialty. The major of visual communication design has developed very well, and there are many jobs. Design forms a perfect artistic whole from form to content. calculated

The world is a fiercely competitive and rapidly changing world, which requires advertising practitioners to have an accurate understanding of society, not only to know the fashion trends like the back of their hands, but also to thoroughly understand the national, classic and traditional design elements; We should not only care about what businesses want to do, but also what ordinary people are thinking; Quick response, active thinking, full of enthusiasm and vitality.

On the one hand, visual communication design is influenced by the specific social and cultural environment and is a mirror reflecting social culture; On the other hand, visual communication design itself is an integral part of social culture and has a subtle influence on the whole social culture. Therefore, visual communication design not only promotes specific commodities, but also promotes specific social and cultural values.

Three, visual communication design professional requirements and knowledge

Professional requirements

1. In the structure of professional ability, we should pay attention to the cultivation of creativity, aesthetics and technical expression ability. Master design art, advertising, communication and other knowledge. Master the procedures and methods of visual communication creativity and design, and have the professional practice of visual communication design and the ability of related visual design.

2. In terms of professional quality structure, have the ability of brand design, advertising planning and dissemination, execution and management. Have the ability to analyze and understand the visual communication market, have strong knowledge innovation and application ability, and have good expression and communication skills.

3. In terms of comprehensive knowledge structure, students are required not only to learn the established undergraduate professional knowledge,

At the same time, I have a certain literary accomplishment to improve the creative imagination of design, a certain level of foreign language, broad vision and communication skills, as well as the ability to master software applications, obtain information and document retrieval.

Knowledge to be mastered

1. Master the basic theory and knowledge of visual communication design.

2. Have the basic ability of planning, creativity, design, production and release of modern visual communication design, as well as the basic knowledge of printing technology, promotion and marketing, market analysis and data processing.

3. Familiar with policies and regulations related to visual communication design.

4. Have the basic knowledge and activity ability of business design negotiation.

5. Understand the present situation and development trend of China visual communication design industry, and understand the development trend of foreign visual communication design industry.

(2) Training requirements:

This major mainly studies the basic theory and knowledge of visual communication design and visual communication professional practice, understands the latest development of visual communication theory and practice at home and abroad, and has strong social ability, innovation ability and organizational management ability to solve practical problems of this major independently.

Four. conclusion

Entering the 2 1 century, human beings have to admit that technology is reconstructing our present.

In fact, it has become a powerful force, which controls and determines the society, economy, culture and its future development to a great extent. Computer technology, network information technology and multimedia technology make people face the "digital existence" directly, but also impact the traditional communication mode, and visual communication design is experiencing a digital revolution. These advanced technologies, advanced exploration equipment and advanced research methods and means also provide designers with opportunities to continuously extend and expand their perspectives and ways of thinking. Therefore, only when our designers actively meet the baptism of the information age, start with the innovation of design concept, visual language and technical expression, and adhere to the dialectical unity of the three, can we completely promote the great development of visual communication design in the information age.

Verb (abbreviation of verb) reference

This paper refers to the study of the social psychology of civilization in the process of civilization. Albert Elias (Germany); Yang Ping. Modernization and internationalization trend of visual communication design [J]. Northwest Art,199904; Sun Ying Chao. Visual communication design in the information age [N]. China Reading Newspaper, 2002; Bo Fei Research on visual communication design of network media [D]. Journal of Hunan University, 2002.