Ed Hardy's Chinese name "Ed Hardy" often uses embroidery, washing and splashing ink to create a decadent and aesthetic feeling, and combines tattoo patterns such as flying eagle, tiger, skeleton, devil, dagger and naked woman written by tattoos to produce a series of fashionable fashions. At the same time, Ed Hardy also has relatively new anime patterns with strong Japanese flavor, such as carp, dragon and tiger totems, dogs and squirrels, which were loved by the public as soon as they were released. The best-selling product is a colorful T-shirt with the slogan "ed hardy" printed on it and a hat decorated with shiny jewels. T-shirts and hats both cost more than $65,438+000.
ChristianAudigier, a brand designer, has the reputation of "King of Jeans". She used to be a big-name designer such as Levi's, and later bought the creative patent right of DonEdHardy, the godfather of tattoo, introduced DonEdHardy's tattoo art into fashion, injected retro punk elements and street culture, and combined tattoo art with fashion. When the tattoo godfather meets a cowboy genius, the cooperation between the two masters redefines "street fashion" and boldly creates a brand feature with American spirit.
Ed Hardy's clothes often use some techniques, such as embroidery, washing, splashing ink and so on. Create a decadent feeling, and then combine the tattoo patterns of flying eagle, tiger, skeleton, devil, dagger and naked woman written by the masters to make a series of clothes. There are also carp and dragon and tiger totems with strong oriental flavor, and tigers, dogs and squirrels belong to a relatively new genre of comic creation. Therefore, as soon as it was introduced, it was loved by the public, and the baseball net hat embroidered with tattoo totem also became a best-selling commodity with collection value.