The dry and wet clothes designed by Burberry in 1890 have always been an enduring trend. After the war, this dry and wet suit became the favorite of many stars, including cordelia Sharpin and Ingrid Bowman, the leading actors in North Africa in Bourne ultimatum. In addition to the knight trademark founded in 190 1 year, it has also become a household name in Burberry. Secondly, of course, I have to mention the Burberry plaid "nova" created by 1924-the plaid pattern representing Burberry. This plaid pattern first appeared on the lining of dry and wet clothes. After it was registered as a trademark in 1967, it was more widely used in other products, such as umbrellas and suitcases. Burberry has always been deeply loved by the royal family, and became a royal brand in 1955 and 1989 respectively. 1997, due to the change of management and the joining of Rose Marie Bravo, the current CEO, the direction of Burberry changed, from mainly providing clothes for royalty and elderly celebrities and guests at all levels, and further expanding the guest network. In 200 1 year, under the leadership of creative director christopher bailey, Burberry launched Prorsum high-end men's and women's wear series, which not only injected new elements into classic dry and wet jackets and plaid patterns, but also established a new fashion image for the brand and washed away the old image. In addition, new colors-black and red plaid were added to Burberry plaid at that time, and supermodels Kate Moss and stella tennant were found wearing Burberry plaid to take hard photos, which also revived Burberry, which was once at a low brand tide, and its sales doubled, making it the highest sales year in a hundred years. In 2003, Burberry launched a new series named after its founder Thomas Burberry, which provided younger and timely light clothes and further pushed the brand to young taste groups.
Burberry is deeply loved by Asians, especially by Japanese. In view of the attraction and hot demand of the Japanese market, Burberry made Japan produce colorful, younger and cheaper Burberry blue label and black label series, which were designed locally. Its products are only sold in Japan, and even Britain, as its headquarters, cannot set up retail services of these two brands. Different from Burberry London's calm and heavy, Burberry blue label gives people the feeling of lightness and simplicity, so many girls also love blue label and black label products.
In July 2006, Rose Mary Bravo, known as the best CEO ever, will leave the position of CEO of Burberry to see if the CEO of Burberry can maintain his current achievements.
(1) Founder: Thomas Burberry
(2) Place of registration: UK (1924)
British butyl brand
(3) Designer:
Former design director Roberto Menichetti
Christopher bailey, Director of Brand Design.
Current brand CEO -Rosemarie Bravo
(4) Brand characteristics:
Warriors represent nobles, shields symbolize the protection of equestrian warriors, and they hold shield symbols.
Classic trench coat
A classic checkered pattern consisting of beige, red, black and white.
(4) brand story:
Being on the streets of Britain, even if it is windy and drizzling, the British don't like to carry umbrellas, but prefer to wear windbreakers. This is not a British quirk, but the benefits provided by windbreakers to keep out the rain. When it comes to windbreakers, many people first think of the British brand Burberry.
During World War I, Burberry was designated as the image of British senior military uniform.
1856, the founder Thomas Burberry opened a clothing store in basingstoke, Hampshire, England.
1879, he developed Gabardine, a strong, waterproof and breathable twill fabric, which was widely used by British pilots and troops because of its durability and permeability.
At the end of 1990s, there was a wave of brand rebirth in the fashion industry, and Burberry began to seek a breakthrough in the big environment.
Rose Marie Bravo, the current brand CEO, joined Burberry with 1997, and invited Roberto Menichetti and christopher bailey as design directors. The combination of photographer mario testino and supermodels stella tennant and Kate Moss injected classic elements into it, which continued the traditional British aristocratic personality and life taste and re-romanticized Burberry's new dynamic philosophy.
When people familiar with Burberry see "Burberry Plaid", it is like seeing their beloved brand. This plaid pattern with strong Scottish flavor was registered as a trademark in 1924. Soon, red, camel, black and white plaid patterns became synonymous with Burberry products. Now, blue has also been added to it, enriching the connotation of Burberry plaid pattern. Today, nostalgia and innovation coexist, Burberry's plaid style has successfully penetrated into all fields from clothing, accessories to household items, and has a long-standing reputation after nearly a hundred years. Burberry is a brand that can easily arouse people's romantic reverie. People like it not only because of its classic history of more than 65,438+000 years and its iconic plaid pattern, but also because Rose Marie Bravo said that "high fashion has returned to luxury and gorgeous fashion, and the younger generation has found a real traditional model from Burberry". ...
"Everyone wears a Burberry raincoat."
Burberry-a British brand with a strong British color, was founded in 1856 and its owner is Thomas Burberry. He was baptized by British education and has a typical British temperament. Therefore, the Burberry brand continues to develop on the basis of inheriting the traditional British design concept.
Inspired by the shepherd's smock, which is warm in winter and cool in summer, Burberry developed a waterproof and wrinkle-proof, warm and breathable fabric-gabardine, which has been used as a registered trademark for 40 years.
Burberry has always been a practical brand before it became a fashion brand, and the most famous product is raincoat. "If the sky in the west is covered with huge dark clouds and rainy, then the president, senior white-collar workers and cutting-edge entertainment stars will all have one thing in common: they all wear Burberry raincoats", which is the best interpretation of the taste of raincoats.
Because of its light, breathable, waterproof and windproof charm, from the end of 19 to the beginning of the 20th century, Burberry enjoyed an unparalleled reputation in the outdoor products industry. During World War II, British officers all wore weatherproof clothes specially produced by Burberry. In addition to practical functions, Burberry's design has also opened up a certain fashion trend, making the style of British military officers' uniforms reach the dual extremes of fashion and practicality: distinctive epaulettes, cuffs with thongs, buttons between collars, deep pockets and weatherproof pocket covers.
In peacetime, Burberry became the first choice for explorers and outdoor activists. Roald Amundsen, the first man to reach the South Pole, accomplished the feat of wearing a Burberry costume. In addition to highlighting Burberry's weatherproof function, he also left a Burberry tent in the local area. Later, when John alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothes.
Charming English plaid
If one day your plaid mood can't be controlled and spreads everywhere, clothes, shoes, scarves and even umbrellas around you will be branded with plaid without exception; If you are not satisfied and want to frame your personality with a grid, behave yourself and be selfless, then only Burberry can let you vent freely, and its British style will completely solve your love "grid" complex.
Plaid is like a national flag badge to Italy, and it is called a window in Britain, which is a symbol of family.
Burberry's iconic plaid pattern is a symbol of Burberry's family identity and status. This cross pattern composed of light camel, black, red and white is unobtrusive and unattractive, naturally exudes a mature and rational charm, embodies the history and quality of Burberry, and even symbolizes the British nation and culture.
It has a long history since the first Burberry dress came out. Today, Burberry's typical grid design has become a symbol of high quality and durability all over the world.
Classic Burberry, Deducing New Urban Fashion
After being washed away by the trend, the clothing of classic brands still radiates scorching light. Burberry represents an art of life, advocating taste and maintaining consistent elegance and natural charm. Burberry in the new century is more than just a grid.
This season, while maintaining elegance and nobility, Burberry blended the keen charm of fashion creation and emphasized the people-oriented design concept. Exclusive fabrics, generous and elegant tailoring, classic plaid patterns and comfortable and casual characteristics of the times can't hide the identity and taste of the wearer on any occasion.
With the theme of "lightness, softness and comfort", Burberry broke away from the traditional image in this autumn and winter series and continued to show its unique and elegant personality, conveying the mature and luxurious dress art, and the weathered soft leather was completely interpreted; The brand-new Donegal tweed plaid design is outstanding; Small camel hair and elastic wool, which represent elegance and suppleness, become the most important fabric materials. This season, in addition to the three basic colors of beige and gray, Burberry has also become "lewd". The addition of red, yellow and blue has injected vitality into the new clothes. The design of trousers looks more like sweatpants and waist-length jackets, which makes the British feel relaxed.
Under the careful design of designers in the new era, the traditional square exudes a brand new look of modern flavor in the classical. Under the plaid sky, any creativity that breaks through the ordinary is worth using.
Blue Label Burberry ~ ~
Starting from Britain, Burberry is still a world-class brand under the fierce competition of world famous brands. In Japan, Hongkong, China and Taiwan Province Province, China, BURBERRY is very popular. Burberry's elegant temperament has become the fashion they pursue, and it is also the purpose of Burberry brand creation. There is a saying in Japan that "Burberry in Britain", "Prada in Italy" and "LV in France" are famous brand three musketeers. The popularity of nobility makes people think of the aristocratic taste of the British royal family, and the favorite brand of the British royal family is Burberry. Therefore, Burberry has become the most popular brand for people pursuing fashion in Japan, Hongkong and Taiwan Province.
Because Japanese fashionistas like Burberry very much, they will be snapped up as soon as a new model comes on the market. As a result, the British original factory directly set up a factory in Japan and established the "Burberry Blue Label", also known as the Burberry Blue Label (the side cloth label of the goods is blue). Its design is young and lively and very popular, but it is only sold in Japan, and there is absolutely no direct store of "Burberry Blue Label" in other parts of the world.