Thisisneverthat was officially born in 20 10, but it has only a brand history of 10 years. However, with the unremitting efforts of brand leaders Cui Zhonggui, Dana Joe and Invak Parker, this product has been pushed from South Korea to the international market. Thisisneverthat's brand name is actually transformed from the meaning of "transformation", aiming at expressing the transformation of three people's clothing creativity to physical items.