The concept of hipsters originated in the United States. Influenced by black culture, Stussi, Supreme and obedience derived from surfing and skateboarding have gradually become the aspirations of hipsters. Japan quickly absorbed American street brand culture, and Harajuku became the birthplace of Japanese street brand studios and brands, and our street brands in China are slowly rising.

The "national tide" has become the darling of the younger generation in China. Although there is no history that Europe and America originated from the streets, our China designers and Guo Chao brands are also on their own paths.

If fashion = most young people like brands that stars often wear. Style = the culture pursued by young people. What is the national tide?

From this standard, we can say that there are only a few or no fashion brands in China, because from the perspective of the world stage, is there a national tide of Heidecker and his boots?

Therefore, if you are too serious about the trend in China, few brands in China can really be called "trend brands". Let's look at it from another angle, based on culture and cognition. American fashion culture and youth culture are two words: street, which is also the reason why LV and sup are jointly named. The person eating dinner must be very young. In my opinion, the hidden meaning behind this trend is youth, but it does not exclude young people.

Back to the era of fashion brands, there was a time when brands such as Huili and Feiyue were sacred places in the hearts of young people at that time, just as some fashion brands are disgusting in our hearts now. So what is the holy land in your heart and what is the direction of the country? I don't know. I believe you have the answer. Pay attention to men's wear brand, a brand that seriously creates national fashion clothes and is committed to promoting national fashion culture.