People who come to Joy City have different interpretations of her, because each floor here focuses on a concept, and these concepts have built an all-round experience space for her young consumers around the world. These concepts are: fun, dazzling, elegant, sexy, trendy, dynamic, collision, happiness, dating, innocence, excitement and dreams. Each concept fully embodies the personality and unique character of youth.
The origin of "Joy City" comes from the Analects of Confucius-Luz: "Those who are near are happy, and those who are far away are near." It is defined as "creating joy and joy, making people around you feel happy and attracting guests from afar", so Joy City has carefully selected nearly 300 excellent brands for newcomers based on the principle of popularity. There are Spanish national treasure brand ZARA, British cheap clothing sales giant NEXT, fashion accessories GUESS from Greece, and MUJI which is simple, natural and full of modern life philosophy. Chaopai's trendy shops are waiting for their visitors in the "city", such as Uniqlo, Esprit, motivi, DHC, Mark Huafei, THE FACE SHOP, Tudou &; Cobalt ... Here, in the face of luxury brands such as LV, Armani and Gucci, you won't feel cash-strapped, because you can buy a piece of "equipment" of the fashion front with a small amount of money.
Joy City also boasts a number of "best" and is proud of the Beijing business district: the world's longest flying ladder makes tourists marvel; Capital Cinema, the largest digital cinema in the north of the Yangtze River, has 13 cinemas and can accommodate 1800 audiences at the same time. Sephora, the largest cosmetics supermarket in Beijing, is very popular with young girls. Various water bars and dessert shops often stop consumers. Whether it's fresh elements, looking for tea, Leng Shi or water bar, Wagas and mangoes, it's a comfortable choice for couples to date and have intimate talks. Joy City's food combination is also full of international customs and has become a delicious topic for office white-collar workers. Hong Kong Restaurant, Thai Restaurant, Italian Leisure Babela, Australian Fashion Hot Pot Doulaofang, Japanese Sushi, Korean Restaurant and Hong Kong Special Cuisine are all very happy. No wonder people advise tourists to plan which taste buds they want to touch first.
Xidan Joy City's "one-stop" shopping concept is being passed down from mouth to mouth in Beijing, and is recognized by more and more consumers, which is bound to become another vane of Beijing's international fashion.