Combined with the long-standing strict requirements for quality, unique design constitutes the core value of the brand. On a global scale, EVISU has been supported and sought after by collectors and fashion lovers all over the world, and has become a treasure in the trend world.
EVISU brand concept
Japanese fashion brands. But South Korea also has this brand now. The two families are unrelated. But the signs are the same. It is said to be a registered trademark of Korea.
Evisu, also known as EvisuGenes, is the top jeans brand in Japan. Evisu uses traditional hand-made clothes to create high-quality denim clothes. Evisu's original classical jeans elements and fashionable street style have become the goals pursued by young people and stars. Evisu has attracted attention in European fashion.
Evisu's brand logo "Seagull" (more people think it is like two mountains) was originally hand-painted by Evisu's designer HidehikoYamane. Evisu's name comes from the "lucky god" in Japanese folk culture, and it is usually offered with fish and fishing rods.
Wealth and fish are two of HidehikoYamane's five favorite things (the other three are beer, beauty and golf), so he takes them as the names of new products.