English name: Fred Perry；; Chinese name: Fred Perry.
Expansive material:
Fred Perry's products are simple and attractive, without any fancy design, but they are very popular among young people nowadays.
Fred Perry has changed in different times, which is often related to the cultural wave. The most classic is Mod culture, which was popular in 1960s and 1970s, making it evolve from a brand to a cultural symbol.
In 1960s, Mod culture was very popular. In order to fight against the white Tee jeans party founded by Malone Brando and James Dean, Mod friends invited Fred Perry to produce Polo shirts in different colors, making Fred Perry the first brand to develop from sportswear to casual wear.
In the 1970s, Mod culture was still very hot. At that time, the actors in the film Quadrophenia, which paid tribute to Mod culture, all wore Fred Perry. Music celebrities such as the World Health Organization and Paul Weller are all supporters of Fred Perry, and even a group of Manchester supporters call themselves Perry Boys, which reflects their enthusiasm for Perry.
In the 1990s, the pop music war in the British music industry caused bands such as Fuzzy, Oasis and Ocean Colour Scene. And Perry Shirt has always been with them, whether shooting music videos or attending different occasions. Because Fred Perry is related to many far-reaching British cultural movements, and these cultures affect the whole world, Fred Perry has become a worldwide craze.
Today, Fred Perry's design continues to follow the British campus style and is becoming more and more popular in Asia.
References:
Fred Perry-Baidu Encyclopedia