Everyone has a dream of starting a business, and many people are fighting for it. To this end, I have specially compiled a plan about SYB entrepreneurship for readers, hoping to help you.

SYB Business Plan 1 1. Potential and trend of convenience stores

In recent years, due to the increasing number of large-scale shops, the survival space of small and medium-sized shops is getting smaller and smaller due to the backwardness of commodity varieties, business items and business concepts, as well as the high operating costs, which leads to the change of business format, resulting in another business format-convenience stores, living in supermarkets and small grocery stores.

Convenience store is a small supermarket mainly for the convenience of surrounding residents or people, and it is a retail format living on the edge of large comprehensive stores and shopping centers.

Retail formats with complete business items and complete daily FMCG products are mainly set in communities and places where the floating population teaches more and FMCG products are more, or near schools. The general business circle only covers the surrounding 200M.

The operation of convenience stores should firmly grasp the market gap of large stores and provide consumers with a convenient and fast shopping environment under the premise of convenience, so as to win consumers.

Mainly engaged in FMCG, daily necessities, books and newspapers, agency business, pasta, fruits and vegetables and other commodities.

Because it has the operating characteristics of supermarkets and the advantages of operating cost, price and convenience of grocery stores, it quickly won the favor of consumers, thus developing rapidly and forming a chain operation.

In the future, with the accelerated pace of life, one is a comprehensive large-scale store, and the other is a convenient and fast convenience store management, which should be the development trend of retail industry.

Due to the low level of economic income and the late start, there are no outstanding enterprises in the domestic convenience store format, which leads to the slow development of the format.

Second, site selection

(A) the concept of business circle

The business circle of a convenience store is generally located within a linear distance of 0-200 meters, and the effect beyond 200 meters is relatively poor, and the business area is generally 60-200 square meters.

(2) Business premises

Generally, it is in the community (with its own business circle) and popular places on the roadside, or next to the supermarket (with the help of other people's business circles), so as to realize its own operating profits.

Third, the investment plan

(A) CI design

1. The corporate logo should clearly reflect the operating information of convenience stores, conform to the operating characteristics of convenience stores, and effectively design the CI of enterprises by combining existing resources.

The corporate logo design of chain convenience stores should reflect the operating characteristics of Sunshine Supermarket.

2. Corporate philosophy

Provide convenient shopping conditions for the public.

Provide quality services to consumers.

Provide consumers with suitable commodities.

(2) Investment plan

1, fixed facilities

Smallpox-the decoration of convenience stores need not pay attention to luxury, as long as it conforms to its own operating characteristics and can leave customers a clean and comfortable environment. Generally, you only need to use white ceiling or other warm ceiling, but pay more attention to collocation in layout and decoration. White putty ceilings or plasterboards are more common.

Because of the long business hours (food sales account for 50-60%), ground convenience stores mainly sell daily food, requiring elegant, lively and fresh colors. Due to the reflection of light, the floor of the storefront is generally light, and ivory or beige floors are generally used.

Signboard-The signboard of a convenience store is generally equal to the width of the storefront facing the street. When making, you don't have to consider luxury, you just need to conform to your own characteristics, which can not only effectively fit the business characteristics of enterprises, but also conform to the characteristics of convenience stores themselves. If necessary, we can also consider making it sponsored by enterprises to save costs.

The floor in front of the store-as long as it is flat, it is easy to do a good job of sanitation and will not cause too much dust. Generally, the plain floor or cement floor will be used directly.

Wall-In order to ensure the brightness of the store, convenience stores generally use white imitation porcelain as the decorative color of the wall, and can also use advertising pictures to highlight the business atmosphere. When using advertising pictures, it is generally required to use a light box with high reflectivity.

Lighting-mainly white or warm colors, mostly white fluorescent tubes. In general, it is necessary to maintain the lamp of 10- 15 square meters to make the luminosity meet the business requirements.

Audio-In order to ensure customers' comfortable shopping psychology, convenience stores are generally equipped with low-power audio, and mainly use open and soothing background music.

2. Operating device

Computer-Generally, every store is equipped with a cash register, which has both foreground and background functions and does not need a special background operating system.

Software-connected with the headquarters, all stores use the software system to facilitate the management and monitoring of the headquarters, and the headquarters can manage the inventory according to the system.

Cashier-Cashier is also the manager's workbench.

Shelves-Calculated by the square, one set of shelves is needed every 4-4.5 square meters, and the shelves only need ordinary shelves.

Freezers-Because convenience stores are convenient for nearby residents, convenience stores generally have two freezers, one for drinks and beer and the other for ice cream.

According to the needs of the project, other equipment will be added, such as book and newspaper cabinets and pastry cabinets.

3. Commodities

In the product structure of convenience stores, food accounts for 50%, cosmetics for daily use account for 20%, daily necessities account for 20%, and others account for 10%. The number of products required is about 2,000 to 3,000.

Third, business philosophy.

1, to meet the needs of target consumers-convenience stores are fast-moving consumer goods, and generally choose the goods often sold in the store as their own business goods, mainly focusing on small inventory and fast turnover.

2, to provide convenience for consumers-the nearest purchase conditions, can be properly considered home delivery, business projects should be configured according to the needs of surrounding residents.

Fourth, management and operation.

1, system management

In the operation process of chain convenience stores, management and benefit are closely related, so institutionalized management is very important in the operation process.

Related management systems are:

Attendance system, health management system, report management system, energy consumption management system, equipment management system, fixed assets management system, procurement management system, cash management system, salary distribution management system, employee security system, authority system of managers, employee reward and punishment system, employee work system, shelf operation management system, commodity distribution management system, warehouse management system, meeting management system, consumables collection management system, communication equipment and equipment management system.

2 Commodity management In order to maintain the image of the enterprise and ensure that customers can buy fresh goods that meet their own requirements in the store, the relevant systems include: the entry system of goods, the sales report of goods, the purchase report of unsalable goods, the statistics of best-selling goods, the reward and punishment system of goods, the declaration system of goods, the handling of goods near the store, and the management system of goods sales assessment and promotion.

3 Inventory management Because the turnover of goods in convenience stores is very small, strict commodity management system can effectively put an end to unsalable goods in the course of operation, improve the turnover rate of goods and establish an effective commodity distribution mechanism. Relevant systems include inventory report management, inventory restriction, commodity turnover period and inventory reference transfer application form, return management regulations, inventory turnover assessment, commodity distribution management system, and unsalable commodity assessment.

Systematic management, informatization and digital management can effectively reduce the loss of goods, strengthen the communication frequency between stores and realize the circulation of goods quickly, thus making the circulation of funds more effective and promoting the healthy development of enterprises. Therefore, chain stores must manage their computer systems in a unified way to improve the accuracy and efficiency of their work. Relevant systems include the management of operators, the confidentiality of operators, the relationship between turnover and employees' wages, etc.

A) Loss management: establish an effective loss prevention system, improve employees' awareness of loss prevention, give full play to employees' enthusiasm for loss prevention, and take effective measures to prevent losses and reduce consumption. Relevant systems include the handling of internal theft of employees, the management of losses, the reward and punishment system of losses, and the management of consumables.

B) Unified promotion policies in promotion management are conducive to enhancing corporate image, promoting commodity sales, integrating promotion resources, and realizing rationalization and full utilization of resources. Relevant systems include promotion management regulations, promotion application and promotion implementation assessment.

Verb (abbreviation of verb) The investment analysis budget is calculated by 120 square meters (single store).

Fixed facilities:

The first phase (i.e. before opening): ceiling+wall: directly putty-scraping (120+ 120)3.5/ square =840 yuan hydropower equipment: 2,500 yuan floor; 120 sq.m 6+600+ 120 sq.m 12=2760 yuan. Outside pavement: 2030 sq.m =600 yuan store sign: 20 sq.m = 600 yuan total 840+2500+2760+600 yuan = 7300 yuan.

B. Operating equipment rack:

28020+18030 =11000 Yuan Computer cashier equipment: 3500+500+800=4800 Yuan.

The second chapter of SYB's business plan is followed by "coffee culture" which is full of every moment of life. People drink coffee at home, in the office or in various social occasions.

First, the reasons for starting a business

As the pace of people's life is getting faster and faster, the competition is becoming more and more fierce. People's mental pressure is also growing. It has become the choice of more and more people to have a quiet and comfortable place, sit down for a drink, chat with friends and relax in their little leisure time every day.

Under such circumstances, the coffee shop is undoubtedly a good choice, and there is consumption when there is demand. The style of the coffee shop, the taste of coffee, and the melodious music in the coffee shop. All these make the coffee shop can relieve people's pressure to a great extent and bring people a comfortable feeling. And younger students undoubtedly like this romantic atmosphere.

However, the consumption of high-end cafes is too high, which is not suitable for most people to relax for a short time, nor can it meet the needs of some guests for quick takeaway. Therefore, small coffee shops can better meet the needs of most people for coffee shops.

Second, address selection.

The location of the coffee shop should be near the place where schools, companies and enterprises are concentrated. The location should not be located in a busy city, but some non-remote streets not far from the busy city can meet the demand, and the rental cost will be reduced without affecting the passenger flow.

Third, the store decoration

The decoration of small cafes should be in the form of card seats, just like most cold drinks shops, but some differences are needed. Most people who come to the coffee shop need a relatively quiet environment, where they can chat and talk with friends without being influenced by other guests, so they should be separated into compartments with wooden boards and curtains. The seats should be comfortable, and the overall color should not be too warm to make the guests feel lively. Let guests achieve the effect of physical and mental relaxation.

The stands can be divided into three categories: single stand, couple stand and multi-person stand. Single booth is convenient for some guests who come alone to find their own space. Couple booth is suitable for the needs of most young couples, and multi-person booth can provide guests with space for collective consumption, relaxation and discussion.

The overall light should not be too strong, avoiding places where the sun is too strong.

The overall scale is controlled at around 100 square meter. Too small is easy to give customers a sense of oppression, too large is easy to waste space, which is not conducive to saving costs.

Fourth, employee selection.

Small coffee shops don't need too many people, just four people in three shifts and one manager, which is not suitable for temporary employees, but they can have a long-term part-time job of 1-2, mainly for students, which is mainly responsible for weekend work, not only conducive to weekend employees' rest, reducing staff pressure, but also providing jobs for college students and reducing operating costs. However, the choice of part-time employees needs to be cautious and must be long-term. Otherwise, it may increase the cost of employee training, which is counterproductive.

Employees need dressing the, with a correct attitude and a smile. Female employees should not wear too much makeup. Need standard Mandarin communication.

Verb (abbreviation for verb) main customer

The consumer groups of coffee shops are not fixed, and they are wide enough. People from all walks of life may become potential customers of coffee shops, but mainly students and young white-collar workers.

Six, in-store products

Coffee shop products should include drinks and some exquisite freshly baked food.

The choice of drinks is coffee and freshly squeezed juice. It is not easy to have too many kinds, giving customers a single-minded feeling. and

There should be two choices: hot and cold. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own brand coffee, increase the reputation of your own coffee shop, and give some customers who have no specific coffee consumption direction an acceptable choice. At the same time, there are two choices: take-out and in-store consumption. In-store consumption uses exquisite coffee cups, and different kinds of coffee use different cups. Take-out should use a unified take-out paper cup with a small shop logo to improve the visibility of the coffee shop.

Foods include freshly baked muffins, freshly baked cupcakes, chocolate cakes and other exquisite foods. It is not easy to have staple food. The main purpose of a small coffee shop is to provide guests with enough leisure time to relax and communicate. It shouldn't be a place to eat. Although the meal consumption of guests is lost, it can make more guests feel a sense of identity and bring more after-dinner customers, and it is open all day. At the same time, avoid customers' aversion to the disorder and unprofessionalism of coffee shops.

At the same time, there should be wifi in the store to provide customers with work or entertainment.

Seven, store investment

The rent is 30,000 yuan/year, 100 square meter, and the salary of employees is 2,500-4,000 yuan/month.

Half-year bonus for part-time employees is 40/ day.

Store decoration: 6,543,800 yuan, including accessories in the booth bar.

The store invested 654.38 million yuan, including coffee machine, air conditioner, toaster, cash register and computer tableware.

Eight. Profit return

The annual turnover is 250,000-300,000.

The annual operating cost is 65,438+03-65,438+05,000 yuan, including raw material procurement and various expenses. The annual profit of employees' salary is 65,438+02-65,438+05,000 yuan, and the payback period is 3 years.

Nine. business development

There should be a certain preferential period at the beginning of opening the store, which is open to all customers who come to the store, and membership cards will be provided, which will provide discounts in the depressed day and night, mainly for school students and young white-collar workers. At the same time, you can invite shopkeepers and shop assistants to come to the store for tasting and increase the visibility of the store. After the popularity of the store is improved, the comprehensive discount can be gradually cancelled and the normal price can be gradually returned.

SYB's Business Plan 3 I. Project Introduction

Due to the limited funds, only 50,000 yuan, I thought about it, there was no better project, time was tight and there was no better inspiration, so I temporarily came to a traditional industry, the clothing industry.

My project is to do the clothing industry and open a women's clothing store.

Before choosing an industry, I will weigh my venture capital, 50,000 yuan. Because the total investment for various industries is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans.

The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe.

Second, the location of the store.

The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. After investigation, it is found that Minhang Xinzhuang is a good fast business district. Minhang District is one of the main residential areas in Shanghai, and Xinzhuang is the center of Minhang, with developed transportation and dense population, and the market is no problem.

Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects. Finally, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop next to the shop and a main road in front. People come and go at ordinary times, regardless of day and night. Moreover, the subway station is 100 meters, and the flow of people can be imagined.

Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power. In addition, I found that there are several clothing stores in this street, but most of them are in high positions, expensive and monotonous. Few people usually patronize.

Because although there are many residents here, most of them are ordinary people, and few rich people are suitable for selling high-end consumer goods. Although there is a large flow of people here, most of them are working-class, and their spending power belongs to the middle and low grades. My position is that the middle and low gears meet the market demand. At the same time, there is no conflict with other stores, and there are differences.

The store rent is not high at 5,000 yuan/month, and you can pay three for one (this is the case in Shanghai). After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure.

So before I sign the contract with the landlord, all the preparatory work and written materials (including handling the business license, etc. I won't go into details here.) Everything is ready first. When signing a contract with the landlord, the lease term should not be too short. If the contract is only signed for one year, it may take one year to start recycling, but the store will be taken back by the landlord.

The ideal signing period is three to four years. I signed a contract for three years, and I can sublet it even if there are problems in the future (the rent here has been rising). It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses. Hehe, burn less if you can burn less. Who let us only have a start-up capital of 50 thousand yuan?

Third, the decoration of the store.

The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience.

For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.

So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.

The decoration effect I requested is as follows:

1, the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes.

2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once!

Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough!

Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes!

The store decoration cost 5000 yuan, and I was still saving some flowers, including my own coolies, so I saved 50 thousand.

Fourth, the channels for purchasing goods.

All because of the east wind. Let's get down to business. I should talk about how to buy money-making tools: clothes and how to buy goods.

First, the purchase of goods

1, goods selection: sample selection, style, brand and quantity.

When choosing goods, we should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.

Brands are mainly miscellaneous brands, mainly foreign trade goods.

Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.

Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!

For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!

2. Purchase channel:

Shanghai Qifupa Clothing Wholesale Market or hangzhou sijiqing Clothing Wholesale Market. For the time being, I will only buy new stores in Qifupa clothing wholesale market. Convenient near the same city. After the sales volume goes up, we will go to hangzhou sijiqing clothing wholesale market.

Verb (abbreviation of verb) labor force planning

I'm going to recruit three people, two little girls, preferably beautiful mm (don't scold me, everyone loves beauty, and beautiful mm is easy to attract customers), who is mainly responsible for receiving customers and working in shifts. In addition, recruit an older aunt, and I will pour it for the cashier in turn.

I basically have to watch it in the store all the time (except for the purchase of goods or important things, it is more appropriate to start my own business). The salary of the two little girls, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 800/ month+commission 1%. If there is a problem with the cashier, you will be responsible.

Analysis of investment and monthly cost of intransitive verbs

1, rent: 5000 yuan/month, pay three times one, XXX yuan.

2. The decoration fee is 5,000 yuan.

3. The down payment for clothes is XX yuan.

4. Other expenses 1000 yuan.

5. The employee's salary can be settled at the end of 1, which is not included in the initial 50,000 yuan.

6. The remaining 4000 is used as working capital.

Seven, marketing strategy

First, opening promotion

When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.

Second, the display of clothes.

The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! The product display should highlight the characteristics of its own clothing, and the tops, skirts, trousers and suits should be displayed separately.

In addition to the neat appearance of the store, it also provides convenience for customers who want to buy with a purpose. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy skirts and want to match tops, they can go directly to the jacket category to match! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!

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