Current location - Plastic Surgery and Aesthetics Network - Clothing company - "Save our Earth Home with Commerce" —— Patagonia Brand Mission
"Save our Earth Home with Commerce" —— Patagonia Brand Mission
In the past 45 years, Patagonia has been a leading company in environmental protection, sustainable supply chain and advocating the protection of public land and outdoor environment.

For a long time, Patagonia's mission is to "make the best products, avoid unnecessary environmental damage, and solve the environmental crisis through innovative business models."

But for yvonne Shu Inad, these are not enough.

Therefore, in the autumn and winter of 20 18, 80-year-old founder and CEO Makario * * * announced to employees that the company's mission statement would be changed to a more direct, urgent and clear statement: "We are engaged in business to save our home planet."

The following data are part of the environmental protection and social welfare activities carried out by Patagonia in fiscal year 20 18.

(2017 May1-2018 April 30)

20 18 environmental protection+social welfare activities

1. 1 billion dollars

(Including the cash value of cash and other forms of support) This is the total amount we have donated for environmental protection and social welfare since the launch of the 1985 funding scheme.

$7 million

This is the total amount we have donated for social welfare work since the launch of the 1985 funding scheme.

1,082

Number of environmental organizations that received donations this year

42,000

Number of garment workers who received labor allowance or improved welfare through Patagonia's Fair Trade Program in the United States.

$438,000

This year, the total value of all the old and new clothes we donated through the clothing donation program.

126000 USD

This year, the total amount donated by our employees to non-profit organizations through the company's charity competition plan; Correspondingly, Patagonia also donated the same amount of money.

105

Number of environmental protection internships completed this year (including individuals and teams)

543

Total number of employees participating in this year's internship program

17,756

The number of volunteer hours contributed by our environmental internship program this year.

2,585

Since the launch of 1994, the total number of employees who have participated in our environmental internship program.

139,000 +

Total number of actions initiated on behalf of grantees through Patagonia Action Plan this year.

8,300 +

Technical volunteer time donated through Patagonia Action Organization.

82

This year, the total number of activists we trained at grass-roots activist tools conferences in Europe and Japan.

95 1,482

Miles saved through our driverless program this year (miles)

$200 million

Since its establishment, the total amount of 1% earth certification and donated by its member institutions to non-profit environmental protection organizations; The organization was founded in 2002 by Patagonian founders yvonne Shu Inad and Craig Matthews.

100

The percentage of Patagonian products we recycle.

6,797

Weight of old clothes we recycled this year (pounds)

4.93

Compared with making new clothes, the carbon dioxide emissions reduced by buying and selling a worn clothes again (equivalent, in kilograms); While saving 6.6 gallons of water.

84,000

Total number of people participating in wear repair activities this year.

85,000

The total number of Patagonian clothes and equipment exchanged by customers this year.

100,000

The total number of clothes repaired by WornWear Repair Center this year.

Seventy two

Number of maintenance centers located in Patagonia's global shopping malls; These repair centers repair clothes for free or charge only a small fee.

94

Reduce the percentage of carbon dioxide emissions by improving the delivery of products from the United States to Europe

10

Number of startups supported by Tin Shed Ventures Investment Fund in Patagonia and committed to renewable organic agriculture, renewable energy, water efficiency, etc.

6800? ten thousand

Sisher Venture Capital's investment in Patagonia avoided carbon dioxide emissions (pounds)

8.4 million

The total area (square feet) of abandoned fishing nets recovered by Bureo in the production of skateboards, sunglasses, CDs and other products since it was invested by Tin Shed Ventures in September 20 14.

Yvonne Inad said, "If we want to save the planet, every company in the world must try to do the same thing. Then I thought, well, let's be the first company to take action. "

Patagonia's new mission will reconstruct the company's management model, and through business transformation, it will start from three aspects: agriculture, politics and nature reserves, and carry out the commitment to deal with climate change and eliminate waste.