General Manager of VICUTU Brand Promotion Department
Every May, 75 1D Park is excited about one thing-China International College Fashion Week. Since its establishment, China International College Fashion Week has grown into a source of cutting-edge design talents in China. Countless young designers set off from here, took off, entered the enterprise and went deep into the market, which has become a virtuous circle.
"For example, this year's China International College Fashion Week joined some IP incubation projects, and the China Fashion Designers Association made some commercial attempts in strengthening the communication, exchange and cooperation between colleges, graduates and brands and markets. These measures have played a positive role in promoting the integration of cutting-edge design talents and industries. " Zach Li said.
From the perspective of brand operation, Zach Li believes that the cultivation of cutting-edge design talents is not only the responsibility of universities, but also the responsibility of enterprises. Taking VICUTU as an example, in addition to long-term cooperation with institutions such as Beijing Institute of Fashion Technology in Industry-University-Research, the brand has been exploring channels and forms of Vicutu, attracting more cutting-edge design talents to enter the enterprise, and supporting cutting-edge designers to go deep into the market and grow rapidly.
Zach Li revealed that in addition to looking for outstanding graduates, the brand also hopes to establish in-depth contacts with more universities based on the platform of China International College Fashion Week, and carry out more diversified and efficient talent incubation cooperation in the future.
Zach Li said that there will be new changes and new attempts at China International College Fashion Week every year. The college and students bring new ideas and new achievements in creative themes, craft production, fashion expression, Industry-University-Research cooperation and other fields, which is very attractive to enterprises eager for talents.
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