This is how clothes should be sold. This book is a necessary practical treasure for unemployed bosses, store managers and salespeople, and it is also an excellent gift for employees and franchisees. It can be said that it is the first practical book in the domestic clothing sales industry that can be used in the afternoon after learning in the morning! The 88 classic scenes in the book are very representative, which are encountered every day in the most store sales, and many salespeople are very headache. Each scene is based on the needs of customers and the communication ability of sales staff, and is told in the order of "error handling", "problem judgment", "shopping guide strategy" and "language template", which is concise and easy to understand and has strong operability.

Whether you are a shopkeeper or a clerk, you may not realize that your store may drive away customers every day! Maybe five or six clothes are sold less every day! Unprofessional store sales and untrained shop assistants will inevitably lead to the loss of sales customers and profits, and at the same time damage the brand image, which is the foundation of store survival and development. All this stems from the sales staff's adoption of reasonable communication methods and customary sales skills. In fact, the way salespeople express content is much more important than the content itself.

The methods and techniques in this book have been applied in clothing stores and proved to be effective. For extremely busy salespeople who need to improve their ability, it only takes a few minutes every day to easily master the secret of clothing sales, which will bring earth-shaking changes to the performance of the store!

Scope of application: shopping guides, store managers and clothing managers of jewelry stores such as clothing, shoes and hats.