Seven wolves brand was founded in 1990, which is a pioneer brand in China men's wear industry. Main business scope: R&D, design, manufacturing and sales of clothing products and clothing raw and auxiliary materials, processing and printing of machine-embroidered products, property management, house leasing, sales training, sales consulting, interior decoration, building materials, hardware and electric materials, department store sales, computer software and hardware services, foreign trade, manufacturing investment, wholesale and retail.
Extended data:
Business philosophy:
1, design oriented
Seven wolves insist on taking market consumption information as the breakthrough point of research and development, taking customers' consumption motivation as the source of inspiration, combining the classic ideas inherited by the company and the development trend of international pop culture, and combining the latest technology to create products that meet customers' interests and meet their material and psychological needs.
Seven wolves brand clothing is mainly designed independently, and the design team is composed of outstanding designers from all over the world, such as Britain, Italy, Hong Kong and Chinese mainland.
2. Focus on research and development
Seven wolves have a first-class Fujian Jinjing Industrial Park, covering an area of120,000 square meters.
Always insist on providing consumers with international quality products. Adopt lean production, take the road of international and efficient production, and further enhance the competitive strength of China clothing brands on the international stage. In the Seven Wolves Industrial Park, there are leading domestic product testing centers and high-tech laboratories, which continuously research and develop fabrics, patterns and technologies to create high-quality products with international standards.
In 2007, China Fashion Color Association awarded Seven Wolves "China Fashion Color Association Men's R&D Base".
3, quality first
Seven wolves always insist that consumers buy international quality products at the right price.
Seven wolves cooperate with international advanced production enterprises in depth, select the highest quality production line, ensure that quality management is integrated into every step, and carefully control every process. Quality control is the whole process of introducing qualified raw materials from R&D stage, including R&D, design, material selection, production, packaging, warehousing, distribution, display, marketing and service.
Focus on strengthening the early and mid-term quality guidance and control of raw materials and clothing production, and control the product quality of outsourcing manufacturers throughout the process. Reach strategic cooperation with top international fabric suppliers.
Step 4 build a brand
In terms of brand communication, Seven Wolves have been committed to the innovation of marketing model for many years. In 2003 and 2005, Seven Wolves joined hands with China "Real Madrid" twice, which became the first successful sports marketing case in China, and this cooperation also pioneered the brand marketing method of men's wear in China.
In addition, the Seven Wolves are also committed to the inheritance and promotion of cultural values, and jointly established the Seven Wolves Peking University Cultural Fund with Peking University Television Research Center to hold cultural forums. The themes of these forums have been continuously extended from the fields of culture, art, China, media, etc., and become the best products in cultural forums.
Seven wolves has been committed to building a brand that represents classics, fashion, high quality and positive value proposition. Through multi-dimensional, multi-level and innovative brand promotion, customers are reminded of the lifestyle they want, which represents the spiritual pursuit of China's development in the new era.
5. Innovative retail
Actively explore new retail models, use technology, and combine social cross-border to bring consumers quality shopping and after-sales experience. Since 2007, Seven Wolves have opened a number of large-scale flagship stores and life houses in China. In a variety of different styles of shops, the seven wolves combine traditional men's wear, men's wear, household clothes, household items and so on.
Interpret all aspects of modern male life in an all-round way, and finally show a male image with tenderness, loneliness, hero, leader and other temperament, and set off the connotation of the brand with the construction of terminal channels.
6. Power electronic commerce
Seven wolves pay attention to the development of new channel mode and actively explore the road of e-commerce development. Established the official flagship store of Seven Wolves Tmall, and cooperated with IBM Wuxi Cloud Computing Center to explore the construction of its own e-commerce platform Wolf Valley. Since the Double Eleven, annual sales have been among the best in similar men's wear categories.
20 14 10 wolf totem extreme shirt was officially released, which opened a new operation mode of the seven wolves extreme single product platform. In the same year, the project won the "Oscar for Electronic Commerce"-"Golden Mai Award".
7. Improve logistics.
Seven wolves have established a fast, standardized and efficient ERP system and logistics system, and built an accurate and safe modern clothing enterprise management system based on digital technology. Starting from the overall situation of the company's value chain, improve the overall value of the value chain, shorten the response period to the market, enable customers to enjoy the company's services in the shortest time, and improve service efficiency.
As a leading clothing enterprise in the industry, Seven Wolves cooperated with IBM and ORACLE to improve enterprise management informationization in an all-round way, which greatly promoted the development of seven wolves' e-commerce. Continuously optimize the process, make the business process and management process in a controllable and smooth state, improve the overall response speed and efficiency, and improve customer satisfaction.
Baidu encyclopedia-Fujian seven wolves industrial co., ltd.