Store design mainly includes store name design, outdoor design and indoor design. Clothing decorated in underwear stores is a commodity that shows the trend of the times, and the premise of store design is to master the trend of the times. Good store design not only beautifies the city, but also leaves a good impression on consumers, which is conducive to consumers remembering the store. Store design mainly includes store name design, outdoor design and indoor design. (1) The store name is very important. A highly generalized and attractive name plays an important role in the visual stimulation and psychological influence of consumers. It can not only give people beautiful enjoyment, but also attract customers, expand sales and play the role of the first "salesman". In ancient times, firms paid great attention to using auspicious words to hint at their business. At that time, most shops were crowned with the words Shun, Guang, Tai and Xiang, in order to be comfortable and auspicious. Modern management also pays great attention to giving their own shops a concise, fresh and distinctive name. As a shop, the name is also a university question. The name should be elegant and fashionable, which can touch the hearts of customers. A good store name must be suitable for the level, business purpose and emotional appeal of its target customers, so as to establish a good image for the store and enhance its appeal to customers. 1, store name design principle ① easy to read and remember principle easy to read and remember is the most fundamental requirement of store name. Only when the store name is easy to read and remember, can it effectively play its recognition function and communication function. How to make the store name easy to read and remember? This requires the following points: Conciseness-the name is simple, concise and lively, and it is easy to communicate with consumers. The shorter the name, the easier it is for customers to daydream and the richer the meaning. Generally, China names should be 2~4 bytes, and foreign names should be 4~7 letters. Unique-the name should be uniquely decorated to avoid coordination and confusion with other store names, so as to leave a clear impression in the public mind. Be novel, have a sense of the times or catch up with the trend of the times and create new concepts. It should also be loud and bold, with a high starting point, strong impact and strong sense of shock. (2) The product attribute principle of the store, and the name of the store should also imply some properties and uses of the product. The obvious problem is that the more a masterpiece describes a product, the more difficult it is for this masterpiece to extend to other products. Therefore, when naming a store, the owner should not use the name of the store to imply the type and attribute of the product, otherwise it is not conducive to the further development of the enterprise. But in the clothing industry, if a clothing store deals in a certain kind of clothing and aims at a certain kind of customers, it can name the customers and let them know the type of the store? Quot Lady's House is such a successful example. In addition to reflecting the types, we should also reflect the characteristics of clothing stores. The principle of inspired association is that the name of a store should have a certain meaning, so that consumers can wait for happy association instead of negative association, that is, to get a lucky name. However, it should be noted that sometimes from one language, it is the name of Geely, and when it is read in another language, it will have a negative meaning. In this case, if you want to enter this market, you must change your name. "Goldlion" Far East Limited was established? The confirmation process of "Goldlion" in Pan Lu. Mr Ceng Xianzi said, "To create a famous brand, we must first choose a good name. Goldlion was formerly known as Golden Lion. One day, I sent two golden lion ties to a relative of mine. He looked unhappy. Say, I'm not wearing your tie! Gold is lost, gold is lost, everything is lost. It turns out that the pronunciation of Hong Kong dialect is similar to "lion" and "lose". My relative is a horse gambler. There are many people betting on horses in Hong Kong, and obviously the word "losing" is taboo. I stayed up all night that night, and I racked my brains to change the name of Duoshi. Finally, the golden lion is changed into a combination of free translation and transliteration, that is, gold means gold, and the sound of lion and sound are beneficial. This name was quickly accepted by everyone, and there were many businessmen from all walks of life. Who doesn't want a' golden seed'? " (4) The principle of auxiliary signs refers to the parts in the store that can be identified but cannot be expressed in words, such as the red sign of Coca-Cola and the striking yellow sign of McDonald's. Quotm ",Apple Cowboy's Missing Apple, Mercedes-Benz's Three-pointed Star Ring, etc. When the store name can stimulate and maintain the identification function of the store logo, the overall effect of the store will be strengthened. In addition, the principle of adapting to the market environment and the principle of being protected by law are also two very important principles that should be paid attention to when designing a store name. (2) Outdoor design Outdoor decoration refers to the beginning of all decoration in front of and around the store. Such as billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflets, life advertisements, shop signs, facade decoration, window layout and outdoor lighting. , all belong to outdoor decoration. If a store wants to achieve good economic benefits, it must first let consumers enter the store. In addition to advertising, traditional prestige and other factors, consumers' understanding of a strange shop begins with its appearance. The general psychological reaction of people to things is that a shop with elegant and luxurious outdoor decoration will sell high-grade and high-quality goods; Moreover, the decoration is flat or outdated, and the goods sold are definitely patchy and the quality is difficult to guarantee. Too luxurious or simple decoration, with uncoordinated layout, itself is an artificial barrier to refuse consumers. Outdoor design mainly includes appearance design, entrance design, signboard design, window design and external lighting design. 1, the design of the appearance is the overall feeling of the store, sometimes reflecting the grade and personality of the store. Overall style can be divided into modern style and traditional style. The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most shops adopt modernist style, which has an incentive effect on most consumers with a strong sense of the times. If the store is in the business district, the nearby shopping malls are generally more modern and can achieve a harmonious effect. In today's developing society, modern style shops give people a fresh feeling, which makes them harmonious and unified with modern high-speed society, and also reflects the trend of clothing. The appearance with national traditional style gives people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in the hearts of consumers. So their traditional appearance style is more attractive to customers. If the clothing store deals in ethnic costumes or antique costumes, such as cheongsam, traditional styles can be adopted. Or the clothing store is opened in a commercial street full of antiques, or it can adopt a traditional style consistent with the overall style.