Since the establishment of 1952, SAFNEW has thousands of stores in Italian, Japanese, Korean, Chinese mainland, Taiwan Province and other countries and regions, with online stores all over the world, which are favored by consumers all over the world.

Shafilo Company's unshakable corporate purpose is to create brand personality, extend brand connotation and develop into an international and personalized brand. At present, Shafilo has established strategic cooperation alliances with Wanda Group and China Resources Group, and reached cooperative relations with Dashang Group, Ginza, Guorainbow and Vanke.

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Brand culture of SAFNEW

SAFNEW not only pays attention to product workmanship and style development, but also pays attention to the inheritance of humanistic spirit, happiness and freedom. Its adventurous spirit of pursuing dreams and indomitable attitude reflect the brand spirit of SAFNEW. Every year, SAFNEW sponsors some sports activities to encourage those young people to pursue their dreams.

As a part of the inheritance and development of Italian culture, it is famous for its distinctive marine color, rich festive atmosphere and exquisite craftsmanship, bearing the spirit of happiness and freedom in Naples and spreading to the whole world.

2/kloc-today in the 20th century, SAFNEW is mainly engaged in sailing and vacation. Comfortable, environmentally friendly and natural fabrics are adopted to reflect the free, low-carbon and environmentally friendly life of modern people. Gradually integrate into the life of urban successful men.

Official website Shafilo