Summary of promotional activities: Selected model essay 2022 (1) This promotional activity lasts from xx to xx, and * * * lasts for X days. It is understood that Shang Chao has a certain growth compared with the same period last year. Sales are mainly driven by key stores such as xx Wanjia and xx Le, and the effect of the activity plan is average.
According to the market, the xx market has shrunk to some extent this year, but it is mainly reflected in the gift box. Our company has made some achievements through the adjustment and improvement of product structure last year, the maintenance of store customer relationship, the construction of promotion team and the cooperation with dealer's activity plan.
The forms of this promotion activity are mainly divided into four categories:
1. On-site sale:
It mainly reflects that there are X items in xx million systems, and the cumulative number of special items is X times. This form of activity caters to the psychological needs of ordinary customers, and the market response is good, which effectively drives sales to a certain extent. But at the same time, there are some negative effects, which reduce the brand loyalty of consumers; Increase consumers' sensitivity to price; Affect consumers' recognition of commodity quality.
Second, the pile head, end frame
Stack head and end shelf are not only reflected in sales, but also in his publicity and display to attract customers, thus guiding customers to this kind of goods or supporting products. During the whole xx Festival, the stacking heads and end racks of our company in the supermarket failed to be put in place one by one according to the original plan, but several key stores have been supplemented one after another, which also played a certain role in publicity and promotion.
Third, the last question.
The promotion advertisement of a single product has both special price and publicity. Our company's products are mainly two items: xx Pearl and xx Dynasty. This form of activity has effectively increased sales and increased the credibility of customers. According to the actual situation of the store, xx bead site customers have a certain amount of customization.
Fourth, cashback.
Cash back activities also belong to an indirect profit promotion method. Although the surface value is small, it is the most affordable promotion for consumers. During the whole activity, our company's products are mainly aimed at single products, and the cash back procedures for single products are more troublesome, and only for shops with promoters, with fewer audiences. The overall quota promotion cashback is relatively weak.
In short, we should flexibly grasp the advantages and disadvantages of various forms of activities, proceed from the actual needs of customers, foster strengths and avoid weaknesses, formulate the best scheme, and realize the pattern of synchronous development of sales volume and brand.
At the same time, the competition in the xx wine market is extremely fierce, especially the three major brands, Zhang xx, Chang xx and Wei xx, which are deeply rooted in the xx area and have been subconsciously formed in the minds of customers. In every peak season promotion, high-cost investment (stacking, shelving and publishing in each store), crowded tactics in key stores and staff coverage in branches are adopted, and the promotion methods are flexible, the main products are prominent, and the gift boxes are updated quickly, which conforms to the market reality and caters to consumers.
Through my observation and understanding during this period, I feel that the whole activity is quite successful, but from my personal point of view, there are still some shortcomings.
Let me talk about my views from the following points:
First, negotiate with the system. The information of our company's personnel is closed, and we don't know the first-hand information. As a result, the whole decision-making process takes a long time and is in an undecided state, so it is difficult for xx system and dealers to come up with the optimal scheme in a short time, which has a great impact. In view of this, it is very important which model should be adopted when making the promotion plan in the future.
Second, our company's product price system is incomplete, which is manifested in the fact that the single product of X yuan can't do activities, and the activities of xx beads and xx are all X yuan, which is blank and cannot be filled. We should further increase the price of single products between X and X yuan, especially between X and X yuan, and use single products with high ex-factory price in a low-profit way for dealers to benefit consumers and relatively increase the price of single bottles. The price of the gift box is around X yuan, which leads to the largest sales volume, while the price of our company's gift box is very high, coupled with poor brand promotion, we can't go anywhere.
3. Promoters, especially pro-promoters, should strengthen training, especially in xx wine knowledge and personal store behavior. As a supplement to emergency personnel, temporary promotion should be prepared in advance. It is suggested to strengthen the training of products and sales skills before the peak season, especially to receive and guide customers at the store. With the extension of promotion time, we should strengthen communication and summary. If necessary, you can take a long-term promotion and short-term approach, study for a period of time, and wait until the peak season before assigning to specific stores.
Four, in addition to further strengthening the daily maintenance of key stores, we should also strengthen the sales of branch stores, especially in the peak season, in order to stimulate the overall sales. At present, in the whole xx supermarket, the sales of key stores account for a large proportion, but other branches still have a certain passenger flow, especially in the sales season, which deserves attention. It is understood that our wine has a certain self-flow in these stores during the peak season. If we increase our investment in these stores, especially in the peak season, it will greatly boost the sales of this store.
5. Focus on maintaining market share in the off-season, increase in-store advertisements such as heaps, shelves and periodicals to guide sales, and gradually shift the demand for product functions in the peak season to focus on brand awareness, so as to maximize the visibility of the company's wine products in the off-season and meet the arrival of the sales season. Only in this way can we better lay the foundation for increasing sales in the peak season and cultivate the customer base for the brand for a long time.
In the shadow of Chang xx and Zhang xx, it is difficult for us to sell every bottle of wine. Therefore, we must further innovate our marketing ideas according to the specific market situation and our own actual situation. Do a thorough, detailed and precise job, further improve work efficiency, and do a good job in our product display, store customers, product structure and promoter management.
Summary of Promotion Activities (2) The promotion activity of "XX" has officially ended on X, so make a report after summarizing the sales situation of terminals and the feedback information of each terminal. Because there are X participating stores in this activity, make an analysis report according to the different situation of X:
X month xx store is located in the bustling xx Avenue, surrounded by a large number of high-end residential quarters and shopping supermarkets. The traffic is convenient, and the people who enter the store are mainly people who live or work in nearby communities. There are no other maternal and infant stores near xx and X. It can be said that there are fewer competitors, but the consumers are narrow and concentrated.
To sum up, this activity on X month X day has the following points:
1. The whole event merchants cooperate well and can accept the company's various arrangements for the event. And put forward their own views on our activities. Have a good understanding of the promotion scheme and means of the whole activity. And in sales, we can actively promote our promotional activities to every customer.
2. The sales performance did not completely meet our expected standards. Within x months after this promotion (X -x), 1 pair of shoes containing special promotional goods will be sold, including x pairs of special shoes, mainly special sandals, and other regular-priced shoes including x pairs. The expected standard in the early stage is to sell at least X pairs of shoes every day. What is really achieved is less than X.
3. The publicity impact of the event is relatively small. There are some commercial streets near X, Month and xx. There are more people but fewer real consumers, so many people don't accept the leaflets we send. In order to achieve substantial results in the whole billing process, no customer can take our leaflet to the store for inquiry or consumption.
4. Some suggestions of 4.xx salesman for activities and companies:
(1) activities have a certain pulling effect on sales. Last month, I sold more than X pairs of shoes, and the activities were mainly on sale, which was attractive to customers and easy to promote.
There are too few styles of shoes, and many customers who are interested in buying them don't want to buy them now, because there are too few shoes and they are not very fashionable.
⑶ The products are slow to change seasons, and there are no other new styles in summer sandals except special prices.
Looking at the overall situation of X month xx, promotional activities can improve sales performance to a certain extent, and let more customers know and use our products. It also played a very good role in promoting the sales of his shop. Moreover, our products occupy the smallest space among all products in the store, and of course all sales are the least.
Sweetheart xx store is located opposite to xx Maternal and Child Health Hospital, and the surrounding area is mainly factories, with relatively convenient transportation. Consumers entering the store are mainly pregnant women who have been examined or seen in xx Health Hospital. There are more people entering the store every day, but because there are more pregnant and baby shops around, there are not many people who really consume, mainly because of fierce competition. Compared with X, the consumers here are relatively wide, covering the whole city of xx, but not concentrated.
This activity of Sweetheart xx is summarized as follows:
1. The whole event merchant had a little objection in the early stage of cooperation, mainly the commission for each pair of shoes. This is because we didn't communicate well with the merchants before the event. I hope we can reach an agreement with the merchants on this issue before the next event, so as to facilitate future promotion activities. In addition, merchants have a high degree of cooperation and can accept posters and banners posted by some companies to their stores. Can understand the whole promotion plan well and actively guide customers to sell.
2. A pair of shoes, including special shoes, will be sold within ***x months of this promotion. These include X pairs of special shoes and X pairs of ordinary shoes. It also failed to achieve our expected goal of x pairs per day, and the completion rate was X.
3. Activity promotion has certain effect. Because it is next to the Maternal and Child Health Hospital, most of the people who come to see a doctor are pregnant women and babies, and they are the main consumers in pregnant women shoes, so someone on our leaflet can ask us questions about pregnant women shoes. But there is still no way to go to the store with our activity poster and ask about the specific content of the activity directly.
4. Some opinions of employees on this activity:
⑴. Activities have a certain impetus to the sales of shoes. We sold x more pairs of shoes than last month, and the company can continue to do activities.
(2) The types of promotional activities should not only be on special offers, but also sell shoes to give insoles, socks and other commodities.
(3) Shoes are updated too slowly, and summer sandals have not been put on the shelves yet.
Based on several viewpoints of Sweetheart xx, I think the location near xx Health Center is extremely superior, which can reach the audience of our shoes to some extent. We can increase some publicity there and give more support to businesses, which has a unique competitive advantage in the fierce competition between pregnant women and babies around us.
"xx" promotion activities were carried out in two companies, and the sales results were not very satisfactory. In addition to the reasons of the merchants themselves, I think there are some reasons for our manufacturers.
1, the customer's awareness of the product is not high. Although our products as a new category have only appeared in the market for a short time of X years. During these X years, the company has carried out a lot of product promotion and online promotion of our products, but as far as the current situation is concerned, our online promotion has achieved great success, and a relatively perfect online promotion and sales model has been established, but there are few achievements in entity promotion. Or we have achieved good results in local promotion. Can you pay more attention to the local promotion of xx in the future, so that some people can understand it first, and then some people can drive others to understand our products?
2. At present, the company mainly focuses on sales. Besides the necessary promotion, what we need to do is how to sell the products faster and better. As far as the sales of the two stores are concerned, our share in this pregnant and baby market is too small to form a certain scale effect. Our goal now is not only to win an agent or franchisee, but also to ensure that they can sell our products quickly after they get them.
3. Change the goods of the merchants in time. Seasonal products should be put on the shelves in time, and new products in the next season can be launched in time and sent to merchants for sale before the arrival of the next season.
These are my views on this promotion and the opinions of the store staff.
Summary of Promotion Activities: Some Model Clauses 2022 (III) I. Purpose of the Activities:
Xx Festival, one of the traditional X festivals in China, is a national long holiday. This activity is "xx articles" and "xx articles". Focusing on the main line of "xx is more affectionate", xx fully highlights the characteristics of xx festivals such as "reunion", "affection" and "gift", and impresses consumers with extremely human activities. Based on Ode to Happy xx, xx is divided into four series: Lucky, Affordable, Membership and Fashion. Through xx series of commodity promotion activities, we will strive to win the peak of commodity sales, as well as personalized word-of-mouth and price word-of-mouth, and truly deepen our holiday market.
Second, the activity time:
Xx year x month x day -xx year x month x day
The long holiday of xx ends on X, and the gifts and reunion dinner of xx are before X, so the time of this activity is set at the above time.
Third, the theme of the event:
"Happy with xx, Happy with Wonderful Hualian"
Four. Activities:
Xx: "Happy xx, strong feelings"
Originally, I wanted to do a happy xx gift show, but I always felt that there was no momentum. )
"I am happy in Hualien, and my feelings are stronger."
1, xx Food Festival -xx Moon Cake Exhibition
In conjunction with the Food Festival, the "Celebrating the Moon XX-Moon Cake Exhibition" was held to showcase the new moon cakes with different characteristics and tastes introduced by moon cake manufacturers.
2. xx Nourishing and Health Products Festival
Xx Festival has always been the peak season for the sales of health care products, especially after the large-scale promotion of "giving gifts to health" in health care products advertisements in recent years, more and more consumers choose health care products as gifts for xx Festival. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in promotion and cooperation. Therefore, fully integrating the xx promotion activities of various health care products manufacturers and holding the xx Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3. xx Famous Wine and Specialty Exhibition
Xx Festival was originally the peak season for wine sales. Coupled with the peak of xx wedding banquet, the consumption potential of wine is quite large. The display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4. "Hualien sends affection, xx gives gifts"
If you buy moon cakes or tonics in this supermarket for over X yuan, you will get X beautiful gifts. (Gift suggestions are fashion items such as red wine and lighters. )
Xx: "Happy xx Ode to Joy, xx Couplet Ceremony".
1, Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
2. Ode to Joy and Affordability
Xx days off, every day there is a super shocking price. Let customers feel the tangible benefits.
3. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
4. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Verb (abbreviation of verb) coordination of activities;
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: the layout of the venue, the production and distribution of xx, and the supervision and implementation of activities.
Summary of promotion activities (IV) The large-scale promotion activities for the X anniversary were held on X-XX-XX. Due to the investment of a certain amount of time and personnel, coupled with attractive seasonal commodities and promotional activities, the overall effect is good, leaving a good teaching material for our future work.
The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.
In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.
In terms of commodities, the promotion activities of "fresh stimulation, limited to X days" and "crazy sale and snapping up" were carried out in coordination with the seasonality, which achieved the purpose of coordinating with the overall news charges and stimulating popularity and sales volume by using commodities. Coupled with the store's display cooperation, on-site promotion. The broadcast draft of the X anniversary we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying promotion. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.
The large-scale cultural evening of the X anniversary pushed the whole X anniversary to a climax, and the cultural performances of various stores were remarkable. The invitation of suppliers has promoted our company's corporate culture and business philosophy to a higher level. The scene of the general manager cutting the cake with a birthday song makes our employees have a cordial sense of belonging to the family, which is several important highlights of this literary evening.
We also have certain advantages in weather, geography, people and society. At the beginning of the X anniversary celebration, the weather suddenly turned cold, which made the seasonal goods in the original newsletter plan hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?
However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this X anniversary celebration, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:
1. Some promotions cannot find suppliers.
2. Unfortunately, the supervision form has not been implemented.
3. The on-site enforcement of the store is not strong enough.
4. The timely follow-up audit of the mall was not completed.
5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.
6. Unfortunately, the development and procurement of new/sensitive commodities have not been fully implemented.
7. In the X anniversary celebration, the creative display of some goods in the store is obviously insufficient and needs to be improved.
8. In the X-anniversary merchandise activities, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in some consumers' feedback not being collected and unable to be used for reference in future work.
During the 9.X anniversary celebration, the popularity of stores increased greatly, and the sales volume was good. However, the sanitation work was not followed up in time, resulting in unsatisfactory sanitation of stores and their doorways, like a garbage dump.
10, during the X anniversary celebration, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a big ban for merchants. We must seriously reflect! In short, any work should be constantly summarized and reviewed in order to do a good job in the next newsletter. We hope to make the whole short message marketing plan better and implement it better in the future.
Summary of Promotion Activities (5) During the 5)xx Festival, all major supermarkets made great efforts to attract customers to buy, and most of the supermarkets' promotion methods were similar, so I roughly summarized them into three parts:
First, all attack and create an atmosphere of xx Festival.
1, music
No matter which supermarket you enter in xx Festival, the music surrounded by it is bound to be a festive and auspicious song for the Chinese New Year, such as: get rich and get rich in China, happy New Year, congratulations on getting rich, good luck, the God of Wealth coming to the door, etc. Through music, customers can feel the strong flavor of the New Year as soon as they enter the door, which will make them feel happy and enhance their shopping desire.
2. Interior decoration
In the supermarket, festive red lanterns are hung during the xx Festival, and the commodity display cabinets are also dominated by red. Some supermarket clerks' clothes have also been changed into employee clothes with the characteristics of xx Festival, and shopping bags are also big red blessing bags newly printed by xx. All the small details can bring customers a good shopping experience, which not only increases the shopping passion of xx Festival, but also improves the impression score for the supermarket and retains customers.
Second, highlight key points and promote commodity classification
1, placement location
During the xx Festival, customers go shopping in the mall to buy new year's goods, so supermarket managers choose some goods that meet customers' needs and put them in a conspicuous position, which is helpful for commodity sales.
2. Select key points
During the xx Festival, the main focus of supermarket selection is: food (candy, drinks, tobacco and alcohol, nuts, cooked food in bulk), Spring Festival couplets, fruit bowls, fruits, toys and so on. The purpose of choosing these key points is to promote sales and make customers feel the need when they see it. In addition, the strength of discount can easily make customers feel discounted. For example, some goods are discounted, and some goods still maintain the original price, but when customers see it.
3, holiday discount leaflets
During the festival, the price reduction leaflets issued by the supermarket can let customers directly see the goods and prices. The greater the price reduction in promotion, the greater the attraction to customers, and also help to attract customers and expand sales.
Third, the specific promotion methods
1, buy one get one free
Many edible commodities are promoted by buying one and getting one free, such as biscuits and yogurt.
2. Special packaging
Laundry liquid, shampoo, toothpaste and other daily necessities. Special packaging is usually used, which highlights the price advantage.
Step 3 give gifts
Instant noodles, drinks, yogurt, coffee powder and other commodities all choose to send gifts to attract customers, including water cups, plastic boxes, bowls and so on.
4. Stamp discount coupons
This year, xx supermarket launched a discount coupon for printing, which means that you can get a stamp once you buy X in this supermarket and collect all the stamps.
You can buy xx stainless steel tool series at less than X discount.
5. Cash discount coupons
Also from supermarket X, on the specified date, a discount coupon of X yuan will be issued if a single invoice exceeds X yuan, and a discount coupon of X yuan will be issued if it exceeds X yuan.
Step 6 try
Many foods, such as ham and sausage, will provide tasting service. After frying the food, customers can taste it, which can make customers feel the goods directly and increase their desire to buy.
7. Member exchange
Many supermarkets offer points for membership cards. When the points reach a certain amount, you can exchange gifts for customers to spend in a supermarket.
Summary: In the era of big data, technology is changing with each passing day, and people's lives are becoming simpler and more electronic. It is impossible to achieve great results by old-fashioned promotion methods. For the promotion places that people are already familiar with, we can keep the original promotion methods and innovate on this basis. For some more modern shops, we should adopt modern promotion methods, use people's commonly used social software and the Internet to promote sales, and even promote electronic platforms to operate micro-malls.
Summary of Promotion Activities The promotion activities carried out during the period of model essay 2022 (VI) xx have indeed produced good results in improving the overall efficiency. Both the sales of goods and the increase in the flow of people are the benefits of promotional activities, but it is followed by the problem of poor management of this promotional activity. In order to learn from experience and do better next time, we summarized this promotion.
At the beginning, we conveyed the information about promotion to customers through the promotion of activities, and let customers know that promotion is rare through the form of discounted gifts. Therefore, the sales volume during the event is still ideal under various publicity, especially the sales of several kinds of special commodities have caused a rush to buy, which has been recognized by many consumers, and some customers will choose to buy more discounted goods because of the adoption of the points system. It can be said that it is precisely because we pay more attention to the promotion activities that we will make great efforts to publicize before the launch. Although the activity form is not novel, it is undeniable that its practicality is still relatively good. In addition, the leaders also attached great importance to the promotion and gave encouragement at the recent meeting, so we intensified the promotion and achieved good results.
This promotion, it is obvious that the benefits are much higher than in the past. Although there is a profit in price, the overall benefit is good because of the increase in sales, and the future traffic will increase because of good reputation. Because this phenomenon was taken into account in the planning stage, it was not expected. In addition, we repeatedly confirm the inventory of goods before launching activities to meet the needs of customers. It's just that I can understand the difficulty of opening the market gap and work hard for the normal activities. After all, striving for the support of customers in the activity is also the main reason for our promotion.
Compared with the benefits of promotional activities, poor management is an exposed problem. On the one hand, we can only deal with local problems without considering the number of customers, but sometimes we can't take care of the needs of some customers because of the overall confusion. We also apologize to customers by giving gifts to gain their understanding. On the other hand, some employees are lazy, which sometimes leads to their failure in service. Therefore, we should strengthen supervision and improve the reward system to arouse the enthusiasm of employees, at least realize the importance of promotional activities, and mobilize all employees to work hard for the successful implementation of the activities.
There is no denying that the benefits brought by this promotion have greatly improved us, and some of the problems have also made many employees reflect and motivate themselves to do better in the follow-up work. Moreover, the activity is to strengthen the overall organizational ability, and naturally strive to do better next time.