Different from the randomness of weekend consumption behavior, during the May 1 Golden Week, consumers' consumption purpose is very strong and it is easy to blend into the prosperous atmosphere. How to make the May Day consumption season bring real good business to clothing stores? It is necessary to analyze the characteristics of Wuyi clothing store. At this time, the division of responsibilities between the clothing store manager and the shopping guide also needs to be flexibly adjusted. The clothing store manager is responsible for cashier and overall control. During the May Day clothing promotion, the store manager and the shopping guide should be treated specially. The store manager of the clothing store is mainly responsible for cashier and overall control of the economic situation, coordinating shopping guides to follow up with customers, and intermittently adjusting tally. Shopping guides should abandon the conventional "one-on-one" follow-up and queuing service and provide customers with display restoration and try-on. Shopping guides should cooperate with each other, take good care of customers when picking up goods, and greet the store manager or other shopping guides when leaving the business area. To prevent the loss of goods and make customers impatient. In order to prevent the confusion of shopping guide management, clothing shopping guides are responsible for being orderly in different regions. Clothing stores can be divided into several areas, and each area is under the responsibility of regular employees, who are responsible for helping customers choose and try on clothes, tally goods, replenish goods and restore display in their spare time. Adjacent areas take care of each other, and the store manager is responsible for cashier and scheduling in the middle. This multi-level, three-dimensional distribution not only relieves the clothing store manager's concern about participating in sales and ignoring the cashier's influence on the transaction, but also forms a point-to-point echo between the shopping guide and the customer, making the customer feel that there is a shopping guide to serve him at any time. Of course, this requires a higher shopping guide, not only to be familiar with the size and price of goods, but also to have a general view, and to be excellent in the basic quality of goods, which requires normal strict requirements. The shopping guide is very brave. Deal as soon as possible. The promotion of Wuyi clothing store is a scarce resource, and there are only a few in a year. If we can make better use of it, we can maximize sales. Therefore, it is best to simplify the sales process. Once the customer has tried it on or selected it several times, the shopping guide will take the initiative to ask: Do you want to wear it or pack it? Please pay at the cashier over there! Thank you or loudly remind the manager: a coat, please register with the manager! Then continue to serve other customers, which can not only reduce customers' hesitation, but also set off the trading atmosphere. It is most important for the store manager to cooperate with the shopping guide to create a trading atmosphere. Everyone has this mentality: if everyone doesn't buy it, then don't buy it at all. If everyone is rushing to buy, many customers are likely to hesitate to buy. This is a subconscious mind that guides behavior psychologically.