Creative starry sky, I believe many people have seen it. Known as the first large-scale fashion designer creative experience activity in China. However, in the early 1990s, there was no CHIC, no professional fashion design competition and no public platform for designers to show their creativity. 1993, a China International Young Fashion Designers Competition named "Brothers Cup" came into being.
1994 Kyle, the second gold medal winner of "Brothers Cup", is not satisfied with being only a designer of a clothing enterprise. At the end of 1996, Guangzhou Bang Clothing Co., Ltd. was established in partnership with her ex-husband Mao in Guangzhou, and the designer brand "EXCEPTION de MIXMIND" with a sense of fashion was launched, which was the first of its kind in China.
"Exception" was founded on a small scale, but it has been favored by consumers since the first product came out, so it has been developing smoothly. Since its establishment, it has not accepted external investment and loans. After 10 years of development, "Exception" has achieved good results as an original designer brand.
1April, 1998, the "Exceptional" brand participated in CHIC98, the largest international clothing fair in China, for the first time, and won the double gold medals of "Best Design" and "Best Quality". In 2002, "Exceptional" participated in the "2002 Paris Fashion Show" as the only clothing brand invited by China.