For some people, the way to return to nature is not limited to traveling. They like taking risks, sleeping in outdoor camps, climbing between steep mountains, hiking, or fishing ... wearing practical and safe outdoor clothes.
Back to history, outdoor brands were first established in the United States in the early19th century, and were introduced to Japan in the 1920s. After World War II, American dress style gradually became the dress standard in the eyes of the Japanese, until 1965, the ivy wave triggered by TAKE IVY by Ishizu Kensuke became the fuse for the spread of American style in Japan. From now on, this is also the best thing about the Japanese: they took your things, but they played better than you.
In the 1960s and 1970s, the United States was in a period of fanatical outdoor lifestyle, and then Popeye and Made in America came out one after another. The youth culture of Lifestyle is passed on to the Japanese people (the former is mainly a continuation of the Ivy style, and the latter is a completely different American outdoor style). Since then, the Japanese have embarked on various types of clothing aesthetics for pilgrims of American culture, and the outdoor trend led by many American outdoor brands and local brands "Xuefeng" and "Mont-Bell" has gradually emerged (the former was founded by Nobuo Yamai in 1963 and the latter by the famous mountaineer Yong 1975).
The' 90s? Beam? Buyers' shops have introduced outdoor brands into the Japanese market in large numbers, which coincides with the prevalence of street culture and the increasingly sophisticated and complex branches of wearing styles. People sublimate from a single outdoor style to a mix and match with other styles, and users' products are used as matching materials, thus matching a new style. Outdoor brands began to change in the way they wear clothes, and "urban outdoor" came into being, and Patagonia was also popular in Japan at this time.
Although it appeared at that time? City? Outdoor is different from urban outdoor, which has been frequently mentioned in the trend field in recent years. It can be said that it was in the initial stage of the impact of outdoor brands on the fashion field, so it is more appropriate to call this immature style "outdoor mix and match style".
From the modeling point of view, even under the sublimation of style mix and match, the professional outdoor brand items that are too tough still can't give people a more intuitive visual impact, and even the overall modeling is very dull and uncoordinated due to factors such as version and color matching, let alone advanced.
As an early outdoor brand, most brands tend to focus on the design and research and development of functionality and traditional technology, thus ignoring or even abandoning costume aesthetics's design, which is "professionalism+functionality" in general, which also leads to a drawback that many brand main line series continue to this day: practicality is not practical.
After all, the starting point of the brand is based on outdoor and mountaineering professional equipment, but it has also appeared? Patagonia polar fleece jacket, Gramich built-in nylon belt quick-drying pants and other customized items.
■ Gramsci
■ Patagonia
For a long time, what the Japanese are good at is absorbing foreign culture and effectively combining it with local culture. Through the continuous research and improvement of American outdoor clothing, we have achieved a good balance in functionality and appearance, created a new mountain outdoor brand, and also produced the "urban outdoor" style that is popular when it is used together.
Literally understand the city outdoor. A city is a city, so it pays attention to beauty and practicality in clothing, and outdoor is outdoor, so it pays attention to function and practicality in clothing. Adding urban elements outdoors is to enhance the aesthetics and comfort of outdoor clothing under pragmatism.
Add some outdoor products such as coats and hiking shoes to your daily wear, right? Outdoor city? So what? My personal opinion is that this is not? Urban outdoor. From the modeling point of view, on the premise that there is no problem with collocation, outdoor brands and single items become the decision? Outdoor city? Whether modeling can create high-order collocation effect is the key factor.
For the simplest example, TNF and TNF violet? Labels come from different product lines of the same brand. Clothing styles, system styles and even product types will vary greatly. The main line is to create functional and practical outdoor clothing, and the latter is a trend branch series that focuses on fashion and practical wear, giving consideration to outdoor functions and urban leisure. Of course, you can also find a set of styling items in TNF, but it is easy to tell which series is more suitable for urban outdoor styling from the positioning.
Can you wear a sense of advanced as a measure? Outdoor city? An important factor in modeling. By comparing the brands produced to meet the demand of some players for "parity trend", you can package your own styling creations and products with customized styling items and matching formulas in foreign magazines. We thought that playing "XX" in design could achieve similar standards in appearance, but it was actually "effective" and the overall clothing had no texture at all. How can we match the high-end urban outdoor modeling?
If you want to understand the "urban outdoor" in Japan, the choice of outdoor brands becomes particularly important. For the time being, let's not discuss how much thought it takes to pick out products suitable for modeling and matching among old outdoor brands. A new generation of outdoor brands that are fashionable and simple in the mountains can definitely meet the matching needs.
So what is a "mountain system"? We should know that mountain climbing and mountaineering in a broad sense belong to outdoor sports, but there is a difference between mountain climbing and mountaineering in a narrow sense, which is mainly reflected in professionalism and danger.
You don't need any professional equipment to climb a mountain. You just need to wear clothes that can cope with outdoor weather changes, such as camping and hiking, which are safer outdoor sports. Mountaineering can be said to be an extreme sport, which refers to climbing to the top of the mountain in special terrain with bare hands or with the help of mountaineering equipment. The surrounding environment of climbers is harsh, and professional mountaineering clothes and equipment are needed to ensure life safety.
Find out the difference between mountain climbing and mountain climbing, then the following content is easy to understand. Like "urban outdoor", "mountain system" evolved from traditional outdoor.
As far as clothing is concerned, it is undoubtedly to integrate outdoor functional elements into daily life and pay attention to practical wear. The difference is that "mountain system" is relatively more functional, focusing on functional design and research and development of technological fabrics. And "urban outdoor" corresponds to outdoor sports clothing such as mountaineering after improving aesthetic feeling and comfort. It integrates American style and fashion elements in modeling, pays more attention to modeling, and makes appropriate choices in functionality. After all, it is enough to cope with the weather changes in ordinary outdoor activities or life, and try to improve the aesthetics and comfort of clothing on the premise of ensuring the necessary functions. Generally speaking, nuance is the difference between "being useful in China is not necessarily beautiful" and "being beautiful is not necessarily useful".
Of course, the above only represents the author's personal views, but also the understanding of different types of outdoor sports needs. However, the boundary between the two is too vague. Although they are different, they tend to be the same, so it is not surprising to see that "the urban outdoor style is made of mountain brand clothing".
In recent years, the line between fashion and fashion has become increasingly blurred. Outdoor brands are trendy, and fashion brands are outdoor. Practical and functional clothing is definitely the mainstream in the market now. If you want consumers to pay the bill willingly, you will definitely be eliminated if you can't come up with some works with both functionality and design. When we began to realize that fashion brands should be linked to the outdoors anyway, I believe this outdoor trend has spread to the fashion field.
■? Louis Vuitton? SS2020
■? White? Mountaineering? SS2020
Founded in 2006, the brand White mountain has been awarded the reputation of "one of the three major outdoor brands of mountain system" by the industry and the audience. In this regard, manager Yosuke Ozawa seems to disagree. "White mountaineering is not an outdoor brand, but a fashion brand that combines outdoor design with functional elements." This is the best example of the combination of outdoor and fashion.
Suitable for matching? A new generation of outdoor brands besides urban outdoor style? White mountaineering? In addition, there are And Wander and Nanamica, which are listed as "three outdoor brands of mountain system" together with them, and the TNF purple label mentioned above.
As for the global expansion of urban outdoor, it is absolutely inseparable from the Japanese magazine POPEYE. Gao Qiao Muxia and Hasegawa, former editors-in-chief, jointly created the modeling style of City Boy, which combines American outdoor style and academic style, and also embodies urban outdoor, which is the essence of urban outdoor style.
Last September's Popeye was devoted to "camping", which mainly talked about various things of outdoor camping, including equipment, food, lifestyle, outdoor scenery and so on. Of course, the most noteworthy thing is the modeling of this problem. For example, on the topic of TNF purple label modeling, there are customized products of outdoor brands such as polar fleece, hiking shoes, jackets, hiking bags, pants with built-in nylon belts, and the most typical urban outdoor modeling is created through the standard urban boy modeling method. No matter what kind of clothes, the urban boy style created by Hasegawa can create the most handsome effect, which is probably the meaning of collocation.
■? TNF？ Purple? Label modeling theme
Speaking of. Outdoor city? The outdoor culture is naturally inseparable from the palace-level publication "GO? OUT, this magazine focuses on outdoor life, covering? Outdoor city? The recommendation and collocation of single products and the special introduction of lifestyle are intended to let readers know the charm of outdoor sports and advocate going out of the city, getting in close contact with nature and joining outdoor life.
"Go? The promotion of outdoor sports is not limited to paper and digital screens. In addition to introducing and interpreting the outdoor lifestyle, OUT has also created the world's largest outdoor carnival "GO OUT CAMP". The camping conference "GO OUT JAMBOREE" attracted countless outdoor enthusiasts to spend three days and two nights at the foot of Mount Fuji.
Besides these, there are many Japanese magazines about outdoor culture, such as Mountain Peak, Lightning and so on.
So what is the real city outdoor?
Let's take the most familiar example, the "city boy" style in Popeye. Literally understood as a City Boy, the general public's understanding of it may stay in the aspects of dressing style, overlapping wear, high-necked bottoming, white thick cotton socks ... At the beginning of publication, city boy refers to a young boy on the west coast of the United States, which is a label that defines the identity of a new generation of men. Gao Qiao Muxia's view on city boys is no longer limited to a label or a style of dress, but a definition and interpretation of lifestyle and life. Therefore, it is normal for the understanding of City Boy to appear the scene of "1000 readers, 1000 kinds of Cityboys".
The same is true of urban outdoor, which is difficult to be defined by "label" and "style". As mentioned above, understanding urban outdoor literally means improving the aesthetics and comfort of outdoor clothing under pragmatism, and choosing good outdoor brands and articles also has an impact. Outdoor city? An important factor, but all this is limited to modeling. Besides? Urban outdoor has always been an important part of Popeye's urban boy system, but the real urban boy style is not limited to dressing and modeling, but also an interpretation of lifestyle.
For what? Urban outdoor, the author's understanding is "a life attitude of urban people yearning for outdoor natural scenery", not just dynamic outdoor sports and modeling. "Urban Outdoor" and "Urban Outdoor Modeling" are not the same thing. In the final analysis, clothing is only a form of transmitting culture.
For what? Urban outdoor, what do you think?