Judy. Balasy (Judy? Belle)1September, 926 14 was born in Marseille, on the east coast of the Gulf of Lyon in the Mediterranean Sea in southern France. Her father is an employee of a shipping company in Marseille port, and her mother is a fashion designer. Because she travels frequently, she runs a small workshop. Barathea (Belle) has been fascinated by fashion design since childhood. /kloc-joined my mother's workshop as an assistant at the age of 0/9, mainly engaged in pattern purchasing and cutting.

With super understanding and learning ability, he adjusted his work direction and began to work as a fashion designer in Paris at the age of 26. In the upper class of Paris, most garment factories were bombed because of the war, so it was popular to ask famous teachers to design and customize clothes.

Danny? Pierce (Danny? Pierce was the most famous harness manufacturer in Paris at that time, and he came here to order clothes. After Pierce tried it on, he was full of praise for Balasy's design and hand sewing technology! Later, they became good friends and had more exchanges and discussions with each other in business! Under Barathea's proposal, Pierce took the lead in introducing fashionable and humanized design into harness, and the products were favored by the market at once.

Pierce was impressed by Balasy's genius design talent, so at Pierce's strong invitation, Balasy joined Pierce's team.

After World War II, due to the frequent traffic and trade between Europe and America at that time, Pierce decided to design and produce a series of leather products for travel. To commemorate his cooperation with Balasy, Pierce &; The name of Barathea is simplified to P &；; B.

With the continuous development of society, P & amp； B continuously expand the product line, from the initial harness to handbags, belts, leather gloves and scarves. The first P &；; B handbag was officially born in 65438+60' s. Procter & gamble company. B has become the leader of leather products, making every high-quality product with innovative methods, seeing fashion in tradition and creativity in eternity.

Three elements of brand value

Noble-advocate noble boutique concept, and feel life with the romance and exquisiteness of Paris!

Pride-always adhere to the principle of limited production to meet the exclusive personal taste!

Pure-represents the most serious attitude, and the only concern is consumers!

Brand positioning of troika

City-provide innovative, interesting and high-quality city articles.

Life-standing at the forefront of fashion, fashion and modern life.

Aristocratic-a young, confident and independent city adapted to new noble.

Four components of brand style

1, show yourself

2. Young and romantic

3. Interesting innovation

4. Fashion