Dickens was founded in 1922. It started as a small bib company. The emphasis on function makes Dickies an alternative brand. Now it is an American leisure equipment and shoes manufacturer, and also a fashion shoes and clothing company. If you look at other fashion brands, you will find that they are more and more like tooling. Dickies has not developed in a more fashionable direction, but other brands have begun to follow the consistent style of Dickies.
Brand source:
Dickies, with its outstanding durability, changeable colors and tailoring, has occupied a place in skateboarding, cross-country cycling and creative circles in Europe and become an indispensable part of street trend culture.
Since the birth of 1922, DICKIES has been aiming at producing high-quality tooling uniforms, and its 89 years of professional clothing experience has enabled it to understand the essence of American clothing culture. More and more surfing and skateboarding stars, major musicians, celebrities and a new generation of fashion idols began to support DICKIES brand. Dikis has always insisted on producing clothing products with excellent functions, high quality and reasonable price. With its durability, comfort and iconic appearance, Dickies has become a lifestyle brand and a symbol of the American spirit. It has been loved and respected by generations of young people, and has been widely recognized in the world. It has been sold in 50 States in the United States and more than 60 countries around the world.
China's brand:
Dick is sold in 50 States and more than 60 countries around the world. In 2008, Dickies brand officially landed in China, and launched the autumn/winter 2008 series for the first time, integrating the tooling legend of American culture into the trend life of the younger generation in China. Now it is in Shanghai, Wuxi, Suzhou, Zhangjiagang, Nanjing, Yangzhou, Jiangyin, Nantong, Changzhou, Jinhua, Yiwu, Shaoxing, Wuhu, Jinan, Linyi, Putian, Fuzhou, Ningde, Quanzhou, Jinjiang, Xiamen, Haikou, Zhengzhou, Luoyang, Hengyang, Zhuzhou, Changsha, Beijing, Tianjin, Shijiazhuang and Taiyuan.