As early as 2009, in order to unify the equipment of the Super League team, the Super League signed a 10 year contract with a hook. The initial price of this contract is that each team can get 5 million yuan worth of equipment and 6.5438+0.5 million yuan of funds every year. Starting from 20 10, the contract value will increase by 10% every year. 20 18, when the original contract ended, the total annual sponsorship of a hook company reached $30 million.
All the people who signed the contract went in ...
Judging from the original price, teams in the Super League have undoubtedly won a big contract, but with more and more clubs starting to buy in big quantities, Nike's sponsorship contract is already a drop in the bucket. In the 20 17 season, the equipment provided by Nike was criticized by the outside world more and more, and the jerseys without names were even more unprofessional. After the end of the contract, the voice of the Super League team changing sponsors is endless.
(A touch of super red from six teams)
Earlier, it was reported that umbro intended to take over 20 19. However, according to Sanguo, head of China Football Research Institute, Nike renewed its contract with China Super League for 10 years, and the contract for jersey packaging will last until 2029. ...
Hehe, let's see what your home team's jersey looks like in the new season. ...
Shenhua team is still a combination of blue and dark blue that has lasted for several years, and is decorated with red. The main part of the jersey is composed of diagonal lines and three dark blue vertical bars, which has a gradual effect.
Evergrande's new season jerseys are still red and gold, and the main part of the jerseys is seven gold thin horizontal lines.
Guoan team's new season jerseys continue to be decorated with yellow edges, and the main part of the jerseys is diagonal. In fact, many fans are expecting the Guoan team to put on a yellow jersey away from home.
Taishan team's new season jersey, after several years, re-used blue as decoration, the main part of the jersey is dark orange, and the sleeves are light orange.
Chinese team jerseys ... Forget it, students who haven't found their home team jerseys, please make them up yourself! Anyway, all the jerseys just changed their colors, names and emblems.
Indeed, some fans will say, "Look, Adi, Puma's ball is beautiful, and a hook gives the Super League some outdated templates." In fact, the jerseys of various clubs in the world are basically "set" by templates. Because the template cost of a set of jerseys design is extremely expensive, if you don't invest more teams to apply it, you can't earn the money from the template.
However, a hook, you can't harm all the teams in the Super League to make money! What is professional ethics? ! Look at how Huasheng, the boss of Guangzhou R&F, revealed:
"We have been in constant communication with a clothing sponsor of Super League: a linked company, hoping to complete personalization, various styles, blank advertisements on the chest and back, and color changes ... but over the years, what we have been getting is: according to the regulations of our company, no! Many fans don't know that except for a few independently designed clubs, other clubs are begging for more rewards from their owners like maids. It's really not that the club doesn't have a designed pot, but that we can't decide anything ourselves.
But please rest assured that there are only two years left in the contract between this company and Super League. R&F will definitely do its best to safeguard the interests of the club and try to show our fans our own special clothes! "
Unfortunately, Mr. Sheng's wish may come to nothing.
Finally, Bian Xiao presented several "conscience works" designed by a company before, hoping to have more such jerseys next season!
(20 12 Shanghai Shenhua)
(20 13 Hangzhou Greentown)
(Chun Wu is wearing it? ! )
(20 12 Beijing Guoan)
(Not satisfied? At the same time, look at other teams ...) and enthusiastic fans made it themselves.