In today's social life, speeches appear in our field of vision more and more frequently. Do you know how to write a good speech? The following is a template for your speech at the dealer conference, I hope it will help you!
About the template of the speech at the dealer conference (selected article 1) Dear company leaders, distinguished guests and partners,
Good afternoon everyone!
It is the season of crisp autumn and fragrant osmanthus. Thank you very much for taking time out of your busy schedule to attend Sichuan OTL excellent dealer exchange meeting. Thank you all.
First, the understanding of OTL lighting
Over the past few years, OTL has overcome one difficulty after another in Sichuan and achieved great success again and again. OTL lighting brand has been recognized by customers and industry, not only the annual sales volume is increasing, but also the market share is increasing. Of course, all the way through, the growth of OTL can not be separated from the wise decision of the company leaders and the hard work of former agents, and also from the efforts and cooperation of dealer partners, so that the pace of OTL's progress in Sichuan is more firm and full of strength. At the same time, we also know that OTL is not only an excellent lighting manufacturer, but also an excellent partner and strong backing of our agents and all dealers. Because the stability and reliability of OTL product quality can give our dealers enough confidence and courage. Quality is the life of an enterprise, and it is the basis for the enterprise to flourish in a reliable operation. As an agent, we don't think too much about profit, but more about whether the products we provide can live up to the trust and choice of customers. Facts can prove that OTL products are quality products that reassure our agents and customers.
Second, the new organizational structure of Sichuan Operation Center (Junlian Lighting)
Regarding the new organizational structure of Sichuan Operation Center, I would like to give a brief introduction to the leaders and partners. In order to enhance the overall image of OTL in Sichuan, implement the company's policies and provide better after-sales service for dealers, our center was officially renamed Junlian Lighting on June 1. Here, we especially thank Chaoyi Lighting for its hard work in OTL in the past five years, which has given OTL a very solid foundation and made OTL a household name in Sichuan. Therefore, while we are very grateful to Beyond Lighting, we also hope to get more care and support from Beyond Lighting in the future.
Second, improve the future direction of service.
We have made some adjustments in the personnel of Junlian Lighting. We have a team with good professional quality and strong sense of service, and our backstage will be adjusted immediately. Orders received before 5: 30 every day will be sent on the same day. Try to consider the freight for the customer in the packaging of the goods, and send them in time according to the designated freight department given by the customer, and send a text message the next day. (Unless, of course, bad weather such as rainstorm or the freight department doesn't receive the goods. ) We will retrieve and register the three packages returned by customers in the shortest time, and immediately make a clear docking for you, so that you can immediately deduct the payment or reissue them in time after the exchange. (At the same time, I hope you can send it to the nearest freight department when you return the goods, so that we can pick up the goods conveniently. In addition, it is best to send a text message or call us after remittance.
We have also increased our investment in inventory, from the original100-10.3 million to the present150-10.8 million. We need to keep more inventory, so as to ensure that we can keep the inventory of goods as much as possible. Even if there is a shortage, we will coordinate and solve it in the fastest time.
We have the responsibility and obligation to provide you with better products and services, and more obligation and responsibility to create and provide you with more business ideas and business space conducive to development. The purpose is to let our dealers cooperate with OTL, not only to earn a reasonable return on investment, but also to earn more market position and market share. We just want our partners to sell more goods and earn more money. This is our hope and our goal. Sichuan Junlian Lighting will make unremitting efforts to achieve a win-win situation with the guidance and help of OTL Company.
We will start from this golden autumn, which carries the hope of spring and the harvest season. We Junlian Lighting will not be lonely with our dealer partners. We will grow together with OTL, trust and support each other and help each other in the same boat. Let's be full of passion, go all out, strive for the upper reaches, and * * * welcome the next glory.
Thank you; Wish you all the best.
About the speech template of the dealer conference (excerpt from the second part), distinguished guests, dealers and media friends,
Good Morning, everyone!
Today, we hold X Company's 20__ National Distributor Conference in the picturesque B Hotel! First of all, it is a great honor for all of you to attend this meeting in spite of your busy schedule, and at the same time, I would like to express my warm welcome and heartfelt thanks to the dealers from all over the country.
At this meeting, we will share the fruitful results of the company's sales work in _ _ _ _, define the future brand development plan of X company, establish the marketing strategy of X company for 20 years, and lay out the sales work of the whole country for 20 years. At the same time, the outstanding dealers who have made outstanding contributions to the development of X Company for many years are commended and rewarded.
20__, X Company took advantage of its capital and brand to calmly cope with the global financial crisis, made effective transformation in response to market changes, seized the opportunity, surpassed most competitors, achieved rapid growth against the trend and achieved the goal of leaping development. This year, the company's operating income has advanced by leaps and bounds, its business fields have been continuously expanded, and its corporate brand has been more deeply rooted in the hearts of the people. Under the leadership of the company's leaders, we sincerely unite and unite as one, and successfully completed all the work indicators of _ _ _. Looking back on the past 20 years, under the general downturn of the industry, Company X has still achieved a high growth rate of more than 0/7% for civilian products and more than 40% for lamps, which is of course inseparable from the strong support of the dealers present.
In 20__ years, under the impact of the global financial crisis, many enterprises regarded this as a crisis of survival and development, but took the crisis as an opportunity for development, increased market investment and seized superior advertising resources. At present, outdoor advertisements can be seen in key national highways, popular urban areas and professional markets.
As an advocate and promoter of green lighting enterprises in China, Company X has been actively participating in green lighting promotion activities in China. With excellent product competitiveness, brand reputation and outstanding performance in large-scale projects over the years, it will once again help promote national energy conservation and emission reduction. In _ _ _ _, relying on its own strength and professional promotion team, X Company once again achieved great success beyond the national task and successfully completed the national energy-saving transformation and promotion task for 20 years. At the same time, through the promotion of government subsidized products, effectively promote the sales of other supporting energy-saving products; Through the publicity and promotion of this promotion activity by the government of the United States and the winning region, the influence of our brand image in the hearts of consumers has been rapidly and effectively improved.
The year of 20__ is the integration year of X company, and the whole marketing strategy is constantly transitioning to the modern operation mode. In the past, although X Company occupied a large share, because it has always adopted the traditional operation mode, there is always a feeling that its strength can't be exerted, and it can't exert the powerful influence of X Company's brand. So at the beginning of _ _, we complied with the needs of market development, integrated excellent resources and distributors in the industry, and established a multi-channel operation mode. On the one hand, the new marketing model is established to adapt to the general direction of industry development, on the other hand, the company itself is also seeking breakthroughs and transformation. In 20__ years, X Company will continue to connect the advantages of multi-channel sales with the advantages of operation center on the basis of this multi-channel.
Channels are to enterprises, just as developed roots are to towering trees, providing "nutrients" for the market and ensuring its good absorption capacity. Channel-driven strategy is the main driving force for the growth of X company. X company's multi-level channel evolution steps have been internalized into its own growth genes.
In recent years, X Company has expanded and refined its channels on a large scale. The terminal has nearly 100 provincial operation centers, hundreds of brand image stores and thousands of terminal distribution networks in China, covering all levels of markets in China. The continuous improvement of channels is also an important factor for FSL series products to quickly occupy the market.
In the new year, the company will invest a lot of manpower and material resources in terminal channel construction, enhance the terminal expression of specialty stores, cultivate a new profit model of terminal marketing and take a pragmatic development path. Attach importance to the secondary and tertiary markets, face the vast rural market, and intensively cultivate. While fully developing outlets and deepening channels, we will increase market development, increase investment, optimize the secondary distribution network and upgrade channels. At the same time, the company will also provide maximum support in all aspects of the country. In addition to sales policy support, we will also implement monopoly channel investment, marketing, promotional activities and staffing one by one.
In the face of 20__ years and opportunities, Company X has taken precautions and made full preparations for the further development of the enterprise. The company will continue to improve the operation center model, strengthen the construction of secondary distribution network, strengthen the support for prefecture-level dealers, and extend the channels to terminals. At the same time, the company will continue to enrich the product categories, accelerate the research and development of new products on the basis of expanding the production capacity of energy-saving lamps, T8 and T5 series products, and launch new LED series, plug-in series, Yuba lamp series, commercial photo series and office lighting series.
Looking forward to 20__ years, X Company will open up a broader market with a stronger posture and more violent actions. At the same time, in the new year, the market opportunities and challenges we are facing require all dealers to continue their efforts and actively cooperate to create better performance and seek greater development.
Finally, I wish all business operators and friends a prosperous business, rich financial resources and brilliant achievements! Thank you!
About the speech template of the dealer conference (excerpt part III) Leaders, distinguished guests and friends:
(used when meeting at night) Good evening.
Autumn and winter are seasons full of expectation and pleasure. The ancients said: It's a pleasure to have friends coming from afar! Today, in this beautiful season and at this beautiful moment, more than 500 employees of Kang Hua enterprises are more excited to welcome dealers from all over the country. Facing every guest here, we can proudly say that Kang Hua Enterprise Dealer Conference is the top event of all industries in China, and it is also the event of all dealers! Because every dealer friend here is a mainstream force with great fame and influence in the local market, and is the vanguard and leader of leading the local door industry! It is because of your help that the rapid development and prosperity of various industries in China have been realized. Similarly, it is because of your strong support that Kang Hua enterprises have achieved today's leading position in the industry. We are very proud that you can attend the dealer meeting of Kang Hua enterprises, and we warmly welcome you to attend the dealer meeting of Kang Hua enterprises in spite of your busy schedule!
It is our strong desire to hold a national distributor conference in the past two years. We sincerely hope to express our sincere thanks by holding a grand dealer conference to repay my achievements. After all, the achievements are created by every dealer friend here! We are also eager to create a friendly and harmonious communication platform, so that Kang Hua enterprises can perform better in the future market. We would like to hear your voices and improve our shortcomings. Finally, we hope that through this dealer conference, we can deepen mutual understanding, enhance the feelings of cooperation, and let us unite more closely, walk hand in hand and win the future together!
Ladies and gentlemen, let's raise our glasses and wish our dealer conference a complete success! * * * May our future be more brilliant!
About the template of the dealer conference speech (excerpt part IV) Dear leaders at all levels, dear dealer friends,
In this golden autumn season with sweet-scented osmanthus fragrance, fruitful results and a bumper harvest in sight, we have ushered in the successful convening of the "order meeting for mobile phone dealers such as Hi-Tech, Lenovo and Venus". Here, on behalf of all the staff of _ _ Communication, I would like to extend my warmest welcome to you. Heartfelt congratulations on the success of this meeting.
Since its establishment, the company has pursued the development concept of "partners work together to win the world". With the care, support, understanding and cooperation of leaders and colleagues, it has developed from a single mobile phone accessory to a comprehensive entity integrating accessories and mobile phones. With its high-grade quality assurance and high-quality business philosophy, it has occupied most of the market in _ _ county and even developed to neighboring _ _ and other places. It has begun to take shape. To this end, I would like to extend my high thanks to all dealers and people from all walks of life who have always cared about, cared for and helped the development of our company!
I'd like to take this opportunity to introduce the products and operation methods of _ _ Communication to you again:
1. Product:
1, accessories category: mainly "_ _" brand, also dealing with some other brands of mobile phone related accessories. _ _ Company, namely Fujian _ _ Electronics Co., Ltd., was established in 1997 with a registered capital of 22 million US dollars. It integrates R&D, production,
Sales as a whole, with an independent and powerful brand sales network and the most advanced manufacturing scale, it provides comprehensive battery solutions for mobile digital products and is the most brand-worthy enterprise in the domestic battery industry.
Won the title of "China Famous Trademark" in 20__ _, and succeeded in 20__ _.
Selected as one of the top 500 most valuable brands in China, and was recognized as a well-known trademark in China in 20 years.
_ _ Operating with brand strategy, making full use of its own brand advantages and channel resources in the field of mobile phone batteries, the battery industry has developed horizontally, forming a pattern of three systems: mobile phone batteries, notebook batteries and digital batteries, which has met the market demand to the maximum extent.
Our company is the sole agent established by Fujian head office in _ _ and extended in _ _. In particular, mobile phone batteries and their series of accessories have entered our county market.
Then it was favored by consumers. People who buy or prepare batteries in our company praise its excellent quality. In just over a year, our company sold a battery. This is enough to show that it has been recognized by society.
2. Finished products: mainly mobile phones distributed by _ _ trading company. High-tech, Lenovo, Venus and other mobile phone related information. The previous bosses have been introduced clearly, so I won't repeat them, which will take up time.
Second, the mode of operation:
1. Establish a sense of "God" and pay attention to customer needs.
The customer is not God, the customer is the object of our service and the recipient of our service. We must establish the consciousness of sincere service for customers and build together with them.
Establish a relationship of mutual trust, sincerely listen to the voice of users, think what users think, know what users need, take customers as the center, and let customers feel "God".
2. Strengthen "quality" service and improve work efficiency.
We still adopt the way of "customers come to our door in person and the company delivers goods to our destination", and strive to satisfy every customer in terms of quality, price and time. To strengthen the quality inside and the image outside, optimize the service consciousness and improve the work efficiency. At the same time, we hope that you can put forward valuable opinions or suggestions on the shortcomings in our work, so as to facilitate our future development.
Comrades and friends, in the increasingly competitive communication market, knowledge, hard work, courage and other factors are not enough to open up their own world. We also need full cooperation, close cooperation, harmony and mutual understanding. Let's work together to create a blue sky for communication.
Thank you!
About the speech template of the dealer conference (excerpt part V), leaders and colleagues:
Hello everyone!
I come from Taigu County, Shanxi Province, the hometown of Shanxi merchants. I am honored to share with you my experience, experience and experience in making Henghao Glass, as well as my personal views, viewpoints and countermeasures on the 20__ _ to deal with the financial turmoil. In fact, Henghao and I have only been working together for more than three years, and our experience is not rich. I'm a little embarrassed in front of everyone. Thanks to Henghao Company and Manager Hu for giving me this opportunity to learn and discuss from you.
First of all, let's talk about the sales experience of Henghao Glass, which can be said to be full of twists and turns. 1999 came home from Shanghai, a relatively backward county-level city with a population of only 200,000 in Shanxi Province. At that time, I opened a glass shop after careful investigation. Because the family was poor and the funds were insufficient, we had to rent a storefront of 1 1㎡ and start processing.
Because the equipment is simple, the market is saturated, the competition is fierce, and there is nothing new, I personally think that there is only a dead end if this continues. So, in 20__, I went to the provincial capital to inspect the market and look for new products, and happened to see Henghao Glass. Because of fine workmanship, delicate texture and good self-feeling, the price is on the high side, and there is no direct contact with the manufacturer. I just had an order, and I took some pieces from Sister Guo Xiulian in Taiyuan to sell. It can be said that I didn't focus on it. During this period, I became the first person to sell glass in Shahe, Hebei Province, and gave it to him. But it didn't last long. Because of the glass quality problems and surface treatment problems, customers came to me to return the goods, which made me feel at a loss. In 20 years, I thought of Henghao Glass again. It was my good brother Qiao Tianshou who really introduced Henghao to me. He encouraged me to help me officially open Henghao glass and brought two push-pull booths. At this time, the shop is 6544. My performance has risen steadily, making money with peace of mind, sleeping at night, renting a 230-square-meter exhibition hall in Decoration City, and opening the largest art glass shop in the county, named Yellow River Glass, ready to do something big. Just when I was in the spring breeze, my local colleagues saw the opportunity, found Henghao Company, delivered two batches of goods, and promoted two shops selling Henghao glass in a county. At this time, manager Joe and I found manager Hu and told him about it. After investigation,
What should I do? I can't give up the brand Henghao that I worked so hard to make in Taigu. As the saying goes, small success depends on friends, and great success depends on enemies. In the end, I won. As for how to win, I will tell you below. So at the end of 20__, we formally signed a formal sales contract with Henghao Company. 20__, paid a deposit of 5000 yuan for the exhibition frame, and issued 4 push-pull exhibition frames. At the same time, it expanded the store display share of Henghao Glass, and no longer sold a piece of Shahe glass. Then, the price was opened. 20__, the whole exhibition area was designed by the company, and the deposit was paid. Several sliding door exhibition areas were standardized one by one, and the front of the store door was replaced by the exclusive store of Henghao Glass, which made the colleagues flee again. We take them down one by one and tell every customer that we are the authentic faction of Henghao, and we are the legal distributor of Henghao. We use our sincerity and our actions to prove everything, and let all immoral behaviors go to hell!
Next, I will talk to you about my business experience and measures to deal with the financial crisis.
First, honesty is the way, even benevolence is the virtue.
Honesty is more important than life. We should carry forward the way of Shanxi merchants to make money, and deal with any customers, rich or poor, with our heart, and give full play to our communication magic, compromise charm and decisive courage.
Second, adopt the method of warm reminder.
With the charm of words, to influence every customer who comes, in fact, Henghao Company has done a good job. He has a warm reminder and understanding of the name of each glass, and I also learned this from it. Let me quote the warm tips in my shop to give you an experience: if you have ever walked into the Yellow River glass, savor and watch every work carefully, your heart will surely be filled with the most affectionate fragrance. When you walk out of the store with satisfaction and happiness, the love, goodness and beauty of human nature have long been treasured in your heart. Yellow river glass
I put it in the most conspicuous place when I entered the door. This is a good method. Let's have a try.
Third, the promotion methods are diverse and flexible.
For example, the advertisement of image car, the advertisement of delivery car and the uniform clothing of workers are all mobile advertisements when workers install and deliver goods. After the completion of the new community, hanging inkjet advertisements will be made, and some small self-adhesive advertisements and colorful leaflets will be printed. On holidays, participate in government unified publicity activities, award-winning sales and so on.
Fourth, start from losing money.
This is just the so-called loss-making and shouting to seize the opportunity to find a bargain to do business at a loss. As the saying goes, there is no loss-making business. Nowadays, the competition is becoming more and more fierce, and the profit margin is getting smaller and smaller. Smart people may wish to start from a loss-making business, do well with high standards, and lower the threshold to welcome guests. This is also a tactic, a public relations, a strategy, a mind, a realm and an idea. Manager Hu of Henghao Company learned that I have some best-selling glass patterns, such as the last romance, Xin Xin Xiang, which I almost sold at a loss, just to compete with counterfeit products.
Five, the way of choose and employ persons:
Pay more attention to diploma, grade, professional title, ability, experience, potential, qualifications, contribution, morality and style. Hire excellent guides, salesmen and installers, and your performance will go up, so that waste and damage can be reduced. Don't worry about spending a lot of money to hire good employees. He will bring you miracles.
6. Warn every boss present.
Confucius Day: Only when you have great success in virtue can you have small success.
In today's society, great success lies in mind, while small success lies in ability and virtue. Your mentality determines the state, your vision determines the realm, and your mind determines the pattern.
We should be confident, young and rich. Want to do things, can do things, do things, do not have an accident, do things rationally and emotionally. As long as we all do it, any financial storm will be over.
Next, on behalf of our dealers and the leaders of Henghao, I would like to talk about the most practical problems, the most realistic problems.
1. Although the quality of our products is good, imitations and competitors are getting better and better, and the price is low. Can the company pay more attention to the price, and then, for example, the best-selling products such as golden branches and jade leaves can be confused with the real ones. Manager Hu has been told several times that there is no way to stop them and it is difficult to sell them. I hope the company will give me great help in this regard.
It is expected that the company will develop some low-cost and cheap patterns to impact the market, so that our products will be more competitive in the market, and we will tide over the difficulties.
I hope the company will pay more attention to our county-level market. Because the customer's income is relatively low, we pay more attention to the comparison of prices, so it is very passive. I hope the company leaders can give us more support and care in price and advertising, which will make us more motivated.
Finally, tell everyone, and tell yourself, believe in the market, believe in the brand, be content and always be new, all the glory only represents the past, and the future will always be blank.