Being an excellent salesperson needs your self-confidence and perseverance, you need to constantly enrich your product knowledge and improve your overall quality, you need to know how to sell yourself before selling products, and you need to give customers trust and confidence.

A successful salesman, 20% depends on professional knowledge, 40% depends on interpersonal relationships, and the other 40% needs the help of observation. Therefore, in order to enhance personal competitiveness and succeed, you must constantly use effective communication methods and skills to communicate effectively with people at any time. Only in this way can your business succeed. 1 Building trust

Methods: Overcome the "percentage law" of inferiority.

A, assume that every customer will clinch a deal. Salespeople should assume that every customer will buy it, so as to form a conditioned reflex and actively sell it, thus improving the success rate and making salespeople feel successful and confident.

B, with a professional image. Judging people by their clothes can narrow the distance between people and facilitate communication between the two sides. If you feel good about yourself, your natural confidence will increase and you will play well.

2. Correct mentality

A. measure gains and losses. Salespeople usually encounter things that are rejected or have a hard time. For example, when handing out leaflets, we should treat the work in this industry correctly. When rejected, they think they have nothing to lose, but they have increased their knowledge and learned to adjust their mentality in adversity.

B. Treat rejection correctly. Rejection is common, but salespeople should not be confused by this obvious rejection. When the customer just refuses on an excuse, there is no room for manoeuvre, which means that the salesperson still has the opportunity not to give up easily and can follow up after a while.

3. Facing the customer's mentality and attitude

A. from the customer's point of view. "Why does this customer want to listen to my sales speech?" All promotions are aimed at customers' needs, not your preferences. Sales staff should first understand the purpose of the guests and make clear their own sales purpose: let the guests settle down, know their starting point and prescribe the right medicine. Combining with the customer's situation, introduce his needs, cater to the customer's mentality and narrow the distance between the two sides.

B. most people will resent exaggeration. Nothing in the world is perfect. Excessive exaggeration of sales staff will cause customers' disbelief and dissatisfaction. If the irrelevant deficiencies are supplemented and explained in time, it can be justified, and it can also help the guests to compare, so that the guests have a sense of reality and deepen their trust in the sales staff.

4, bargaining mentality skills

Is active discount a good way to promote sales? This is not a good way to promote sales, because as a primary property, it is clearly marked. If the salesman relaxes the discount, the guest will "eat you", but if he doesn't relax, it will promote the transaction. If the guest still sticks to the discount in the end, he can discuss with the sales supervisor and director to give them an appropriate discount, but don't make him feel relaxed. Make a scene, such as making fake phone calls, forcing guests to withdraw money immediately, and promising to "reconcile" before giving it. If the guest doesn't have enough money to pay the deposit, don't easily promise to make an uncertain decision and then take a vacation, so that the guest can consciously hand over all the money with gratitude before accepting his "reconciliation". Some plays must be done to reduce the situation of "collapse" and reduce the incidents of making things difficult for guests in the future.