Mute is a new platform in cross-border electronic commerce, mainly for the North American market, providing fast fashion, home and beauty products. Mute was invested by Pinduoduo and launched in September 2022. With its strategy of low price, high subsidy and large flow, it quickly attracted a large number of consumers and sellers. In February 2022,111,the number of unique visitors of Mute reached 4 1 10,000, even exceeding SHEIN. In mid-February, 2023, in the Super Bowl of the National Football Finals, Mutt spent 1 100 million yuan on a 60-second advertisement, which made Mutt's brand awareness explode. However, behind the surge in traffic and orders, Mutt also exposed some problems. Recently, a number of Mute investment managers issued a notice to stop receiving goods: all new products stopped purchasing, all goods stopped replenishing, all goods stopped approving, all JIT goods were removed from the shelves, and all unsold goods were invalidated from the afternoon of March 15. It is reported that this is because Mutt's orders have risen too fast, which has caused the warehouse to be "blocked". So, in this crisis, what are the feelings of the sellers who participated in the Mute platform? According to different situations and experiences, sellers have different views and evaluations on Mutter. We can analyze it from the following two aspects: Side A: Making money Some sellers made money on the Mute platform. These sellers usually have the following characteristics: control the products in place, ensure product quality and packaging standards, and avoid after-sales disputes and fines; They can follow up the changes of platform rules in time, adjust prices and inventory strategies, and seize opportunities; They have rich experience in cross-border e-commerce and have stable sales and profits on other platforms; They value the traffic and brand exposure opportunities provided by the Mute platform and think that this is a very promising market. An old seller with rich experience in other platforms started to be Mute at the end of June last year. 165438+. At that time, as soon as I opened the store, I made an explosion, with daily sales of 3000+. Because the seller controls the product better, there is no fine at present, and there is still a certain profit after the overall accounting. B: I lost money. Some sellers lost money on the Mute platform. These sellers usually have the following characteristics: lax control of products, frequent problems such as product quality, packaging and labeling, leading to after-sales disputes and fines; They can't keep up with the changes in the rules of the platform in time, and they are often pushed down by the platform, removed from the shelves, and canceled orders, which affects sales and profits; They lack cross-border e-commerce experience, do not understand market demand and competitors, and it is difficult to make effective product selection and pricing strategies; They were carried away by the order, regardless of the cost and risk, blindly stocking and replenishing goods, resulting in inventory backlog and capital occupation. A clothing seller who has been working for more than a month said that Mutt's order volume is really good. As long as the money is passable, there is basically no need to spend money. In the past, the seller prepared more than 10,000 goods, and lost 427 yuan after settlement. There are still goods with a price of about 1 100 yuan in after-sales treatment. Of the loss-making orders of 12, only 1 decided that the seller was not responsible, and the rest of the orders of 1 1 deducted all the payment. Therefore, there are more than 20 orders left in the after-sales dispute, which will be judged as the seller's responsibility with a high probability, and the payment will be basically deducted. Mute platform is a market full of opportunities and challenges. For sellers, if they want to make money on this platform, they need to have the following abilities: product ability: they can provide high-quality and low-cost products that meet the market demand, and they can guarantee the standards of product packaging, labeling and logistics; Operational ability: be able to follow up the changes of platform rules in time, flexibly adjust prices and inventory strategies, and seize traffic and orders; Risk control ability: able to reasonably evaluate costs and risks and effectively control after-sales disputes and fines; Learning ability: Ability to continuously learn the knowledge and skills of cross-border e-commerce, and learn the experiences and practices of other platforms and competitors.