Anna sui, a brand representing American hip-hop and pop culture. From the initial small brand of four kinds of clothes to the world-famous brands covering high-end ready-to-wear, women's wear, accessories, make-up series and other categories, anna sui and its namesake brands have gone through a short but tortuous road.

From 65438 to 0980, after long-term job-hopping and market awareness, anna sui made four kinds of clothes under the brand of "anna sui" and displayed them in an ordinary clothing store. Soon after, anna sui's works received attention-orders were received from Macy's Department Store and Bloomingdale's Company, and the anna sui brand began its own journey.

Great changes have taken place in American fashion industry since 1980s. People no longer wear the same designer's designs from head to toe. At the same time, retro style began to prevail in America. Undoubtedly, this is excellent news for Anna, and retro style is Anna's specialty design style.

Anna sui's classic retro dress

At the first fashion show of 199 1 anna sui, anna sui released her own works, which were hippie-style. From this time on, anna sui's design style began to be characterized as "attractive and colorful style".

At Anna Su's ready-to-wear show in New York Fashion Week in 2002, we can see the unique gorgeous colors of anna sui.

When anna sui opened his own studio in 1992 and won the Perry Ellis Award from new york Designers Association in 1994, anna sui and Anna herself became internationally famous brands.

Anna sui 09 Spring/Summer new york Fashion Show, as always, is still popular with colorful and ethnic designs.

From 65438 to 0996, anna sui began to enter the Asian market and set up the first boutique in Asia in Tokyo. The establishment of anna sui boutique has caused a "purple frenzy" in Japan. Smart Japanese saw business opportunities from anna sui's style, and Isetan Group finally reached an agreement with Anna Su to authorize Allen Biya Company to develop anna sui brand cosmetics. 1998, anna sui cosmetics was officially born in Japan. "

Anna sui boutique in Tokyo.

Today, anna sui is unique in fashion design. Represents a field of fashion design. From the outside world, anna sui's brand characteristics seem to be equivalent to rococo, rock, hip hop and many other styles in fashion design. Anna sui himself, in fashion design, also created a fairy tale.