1. According to the websites of the top ten brands, brand positioning: Kaileshi and Kelon are both mid-range outdoor brands. As a well-known outdoor brand in China, Kaileshi has always had a high cost performance. With a pragmatic and rigorous attitude, we have carefully studied the development trend of the outdoor market in China and formulated a pragmatic and feasible long-term brand development strategy. Kelon is the first brand specializing in outdoor equipment in Korea and has a long history of outdoor brands.

2. Product features: Kellogg's down jacket fabric is breathable, windproof, waterproof, wear-resistant, tear-resistant and high in bulkiness. The inner filler is mainly white or gray goose down, and the down jacket adopts the integral woven tubular fabric with tunnel structure. Compared with the traditional stitching or quilting, the overall structure of the garment is more compact, which greatly improves the phenomenon of cashmere leakage.