MSGM seeks a niche brand of designers, exquisite workmanship, high quality fabrics, mainly for fashionable and avant-garde young people, and some colorful patterns.
Msgm is not expensive, nor is it a luxury in the traditional sense. The grade is positioned in light luxury, which is more cost-effective than luxury goods. Main consumption age: young consumers under 35 years old are not well-known in China, so it is difficult to define them as several brands, and Msgm can only be classified as a minority brand.
Some sayings of Msgm brand include: "Never look back, everything is ahead" and "light but not floating". The ability to reinterpret the past through modern language, which is so colorful, sometimes ironic but never boring, and the ability to appreciate and predict the future make MSGM one of the most acclaimed Italian brands on the international stage.
The business scope of Msgm is men's, women's and children's coats, knitwear, pants, grams, shoes, accessories and other products. The design of Msgm is full of life and elegant, and bold use of avant-garde colors and patterns makes people shine.