Founder: Julis &; Tieai
Place of registration: Paris, France
Category: French high-end ready-to-wear age group: 30-40 years old
Price range: the average price is around 2500 yuan.
Target group: urban women with personal life views, fashion and self-confidence.
Occupation: senior manager, teacher, designer, fashion worker, writer, editor, journalist, etc.
Attitude towards life: pursuing spiritual relaxation, advocating freedom and self-confidence, and slowing down the pace of life. Live freely and make everything full of artistic imagination!
Create a new fashion trend for women and pursue eternal beauty.
Create an international brand that is competitive, leading fashion trends and creativity. 1987, in a coffee shop outside Lyon, France. Every weekend night, a group of upper-class people with literary complex will gather. At that time, Juris lemerre and Tieai Nguyen were lovers. They became lovers because of their love for costume culture. In an exchange, they put forward the long-simmering concept of "the integration of art and fashion", which was warmly appreciated by friends present.
After a period of practice, Juris lemerre and Tieai Nguyen combined the connotation of French fashion culture and life concept and explored a series of original artistic design techniques. Later, they set up their own studio to design and customize clothes for friends in the upper class.
1989 Julis Le Merre and Tieai Nguyen advocated the design concept of "nature, relaxation, artistic imagination, green concept and psychological life". In the same year, they established their own U/Ti brand with the brand spirit of "unpretentious, confident, creative and fashionable" and "natural, relaxed and full of artistic imagination". In the following years, I began to go out of France and face the world. In Paris, Milan, new york and other places, it has won unanimous praise from consumers. After a long period of accumulation and precipitation, U/Ti's brand attitude now is that she is not only selling products, but inheriting and establishing a lifestyle of harmony between man and nature.
20 1 1, Shanghai Yuanli Co., Ltd. was authorized by French U/Ti, officially entered the China market, and successively opened specialty stores (pavilions) in major first-tier cities and high-end shopping malls in China to share French original artistic designs with consumers in China. Utihua Shanghai Yuanli Co., Ltd. was established in 1997.
Yuanli has been an international brand agent for many years, with rich clothing. Women's clothing development, sales, production and other comprehensive enterprises. In 2005, the company began to set foot in all kinds of fashion, charity and other undertakings. In 2009, we obtained the general agency right of French brand U/TI clothing series products in Chinese mainland. There are more than 600 employees in the production department of the company, and the number of employees in Shanghai headquarters has increased from more than a dozen in 1997 to more than 200 now.