No matter how gorgeous your rhetoric is, it is better to throw out numbers to give consumers the most intuitive feeling, which can not only dissect the product characteristics in the details page, but also enhance the authenticity, so that customers can feel more trust silently in their hearts, and it will naturally be higher to become a single machine.

Different definitions, different roles

As an e-commerce copywriter, you should learn to transform instantly, be a writer or philosopher or novelist, be a little fresh or a man or a woman or a life experiencer, and find a suitable label in short. If your ability is not up to the level of frequent innovation, copywriting just stays in a style, and consumers are prone to aesthetic fatigue and boredom.

For example, what should be written in the copy of women's woolen coat?

Writers and artists say: ordinary, but not mediocre, be the most unique self.

Philosopher said: Be an elf, and exist outside of matter.

The novelist said: I was fascinated by street lamps in those days when I was drunk and dreaming.

Xiao Qingxin said: The farthest distance is from the heart to the clothes.

Man _ silk said: put it on, you are my goddess.

Female _ silk said: That's how white is made.

Life experiencers say: ordinary life, simple interpretation.

Third, calculation

High-quality copy, self-centered, should know how to penetrate the hearts of consumers and impress them.

For example, why did Mango's hit "Sister Riding the Wind and Waves" win the audience's love and the ratings burst? It is because the program group has grasped the pain points of the audience, specifically the pain points of middle-aged women, and it has also deviated from the previous definition of the draft. On the surface, it really looks like a group manuscript of sisters, but it aims to show that regardless of age, life is a successful example of sublimating the theme. Turn to the e-commerce industry. Skin care products are designed to maintain the skin, but the fundamental purpose is to be young, and you can even go deeper. "Women are pleasing to themselves" can arouse the voice of consumers.