Shopping mall refers to a market composed of various stores gathered together, and it is a large-scale store with relatively complete goods. For example, Liao's announcement on the establishment of a joint defense headquarters for prohibiting business groups: "All Hong Kong business groups were originally self-defense shopping malls.
June 5438+February 3, 20201day In order to thoroughly implement the requirements of the joint prevention and control mechanism in the State Council, the General Office of the Ministry of Commerce issued the Technical Guide for the Prevention and Control of Epidemic Situation in Shopping Mall and Supermarket.
Basic information
1. Large store. Such as department stores and supermarkets.
2. Business and economic circles. Such as: "Shopping malls are like battlefields".
3. A market consisting of various shops gathered in one or several connected buildings.
4. A comprehensive store with a large area and relatively complete goods.
5. Provide a variety of business models, a variety of business types, can gather a variety of large-scale sales stores.
Philip kotler, an American marketing expert, believes that department stores generally sell several product lines, especially clothing, furniture and household items. Each product line is managed as an independent department by specialized buyers and salespeople.