In fact, with the improvement of people's living standards, children's programs have broad prospects and a large market, especially now that many parents are born after 8090, and every parent is willing to spend money for their children. Diy creative workshops still have many advantages over traditional children's wear and amusement parks:

Advantages: 1: low labor cost and high profit for children;

Advantage 2: it doesn't need too much space, saving the rental cost;

Advantage 3: diverse handmade products, high customer viscosity and high return rate;

Advantage 4: the customer unit price is relatively high;

Advantage 5: the product is updated quickly, new categories are added at any time, the updating cost is low, and new customers are constantly increasing;

Advantage 6: Handmade products can mostly exercise children's ability to use their hands and brains, develop creativity, entertain and educate, and parents who love to play are more willing to pay the bill;

In addition to improving children's hands-on ability, the Children's Handicraft Experience Hall can also take home things made by itself, which is very popular with parents.

Let me start with a specific case in the market. The store above is a direct store opened in September, 2065438+2006, in wanda plaza. The storefront is 50 square meters, and the monthly rent is about 20,000. Plus personnel and materials, the monthly fixed cost is about 50 thousand. This store is the first direct store planned by a genius, and the pressure in the preparatory stage is still great. But from the current operation situation, the effect is very good and the project is very popular. By the end of 20 18, it had been in operation for more than two years, of which the highest monthly turnover reached 15 10000, and the lowest month was about 70,000 (Spring Festival is the Spring Festival, because there are many migrants in Yiwu, and the city is basically empty during the New Year). The average monthly turnover is basically in the early stage of 1 10,000, and the profit is about 50,000.

Because the store is relatively small, we only introduced some of our projects, such as pottery (drawing, rubbing and carving, ceramic painting) colored mud, bean paste, pearl mud, headdress and headdress, creative candles, archaeological excavations and clay tile architecture. The company has a product research and development team, so it can basically ensure that the store has new product updates every month, and the feedback from members is very good. A very good phenomenon for membership stores is that many customers who started to apply for cards in the early days took the initiative to renew their cards after the expiration of the old-age cards. Facts have proved that as long as they do their own jobs and products well, the market will definitely give you better returns.

Because the overall operation of the store is very ideal, Genius Plan has opened two children's workshops in Yiwu's newly opened Wuyue Square and Baolong Square, and opened more than 400 stores in China. Although three stores have been opened in a small Yiwu, it does not affect the store performance at all, because members can be universal, but the turnover of the three stores has been improved at the same time.