Love in China:
As an important part of its globalization strategy, China Yidi China was established in 1994, with its headquarters in Shanghai. The Group has more than 40 brands and more than 7,000 stores in more than 0/00 large and medium-sized cities nationwide. Since 20 10, China Yilian has introduced retail, catering, tourism and other business departments, and its core business has been continuously expanded.
Extended data:
Group history:
20 15 set up a new growth headquarters.
20 14 was awarded the Social Contribution Award by the Korean Consulate in Shanghai in June.
In 20 13, CAFE LUGO and ASHLEY opened stores, and global fast fashion brands MIXXO and SPAO opened stores.
20 12 acquired Italian brands MANDARINA DUCK and COCCINELLE.
20 1 1 established the travel department, obtained the agency right of New Balance (China), and cooperated with KATE SPADE's parent company to enter the luxury market.
20 10, women's clothing brands ENC and GEROLAMO entered China.
In 2009, children's wear brand CELDEN entered China.
In 2008, Prory and WHO. American brands enter China.
In 2007, Yinian (Shanghai) Fashion Trading Co., Ltd. was established.
In 2006, PAW IN PAW, PRICH and BODY POPS brands entered China.
In 2005, ROEM brand entered China, and won the "highest progress award" in the global enterprise appraisal of Yilian Group in 2005.
In 2004, SCOFIELD menswear, TEENIE WEENIE and EBLIN entered China.
In 2003, e? LAND KIDS brand entered China, and Yu Xu Fashion (Shanghai) Co., Ltd. was established.
200 1, SCOFIELD women's clothing brand entered China.
In 2000, Shanghai ranked first in sales volume, stabilized the Shanghai and Beijing markets, and began to expand nationwide.
1996，e？ Land brand opened its first store in Shanghai Oriental Commercial Building.
1994, yilian fashion (Shanghai) co., ltd was established.
Yilian group
The official website of yilian group-yilian brand.