Pantone, the authoritative color agency, released the popular color in 2023-"Viva Magenta18-1750". This bright red represents vitality, confidence and courage. Can it bring new vitality to 2023?

Extraordinary magenta comes from red, and it is inspired by the brightest dye carmine in the world. Before 1859 invented artificial magenta, the dye extracted from cochineal insects was one of the most precious and intense natural dyes in this color system.

Compared with the strong impact energy of carmine, "extraordinary magenta" emphasizes personality and vitality. The combination of purple powder and light red "extraordinary magenta" is born to express optimism and openness, thus forming an inspiring force for people.

Extraordinary magenta in history:

In the long history, red is very noble in the east and the west, representing god, kingship or power.

Renaissance masters all had their own ideas about the modulation of red. Titian, the father of western oil painting, likes to use red as the background color and then use other colors to paint, so the oil painting presents a faint ruddy color. This technique is also called "Titian Red".