Adopting a single brand structure can reduce the cost of brand design and promotion. The good market reputation of enterprise brand is more conducive to the launch of new products, and the unified image of enterprise products can leave a deeper impression on consumers and improve the reputation and popularity of enterprises. However, enterprises have to bear great risks. What may happen if there is a problem with the products under the unified brand? Continuous effect? Moreover, all products use a unified brand, which is easy to cause consumers to confuse products, and it is difficult to distinguish product quality grades, which brings inconvenience to consumers. In addition, if the product attributes under the same brand are too different, it is easy to dilute the brand personality and even cause adverse reactions from consumers. Therefore, it is generally believed that those well-known famous enterprises can make full use of the unique brand effect by choosing this architecture.