New Era was founded in 1920, 20 16 and 10, and became the official cap partner of NBA, WNBA and NBA Development Alliance.

Since 1920, New Age has been carving the best headdress by hand. At the same time, the brand designs clothing and accessories series, rooted in sports and street life culture, and has become a global market leader. ?

With more than 500 authorized products, New Era is the first choice brand in sports, fashion, music and entertainment. The company is headquartered in Buffalo, new york, and its products are sold to more than 80 countries.

Brand activities

2065438+0616127 October, New Era and American Professional Basketball Association (NBA) * * announced the expansion of the global licensing cooperation agreement, and New Era will become the official hat payment provider of NBA, WNBA and NBA D-League. The global licensing cooperation expansion agreement will begin with the launch of the 20 17 NBA draft hat.

As the official hat supplier of the league, New Era will provide exclusive hats for NBA activities including NBA draft, regional finals and NBA finals, such as NBA draft hats and official locker room champion hats. The NBA has cooperated with New Era for 20 years. The signed multi-year agreement will include marketing and retail activities on the alliance platform.