May 1st e-commerce activity planning scheme 1 1. Activity description:
This plan revolves around major festivals such as New Year's Day, Spring Festival and May Day. Through intensive commodity promotion, cultural marketing, customer participation in interactive activities, and media publicity inside and outside the store, the passenger flow and sales volume will be increased and the monthly business targets will be achieved.
Second, the content of the activity
The first file: New Year's Day file
1, subject:
2. Time:
3. 1dm:8p 140 SKU with 48,000 copies.
Photographed on February 23rd, 65438+designed on February 24th-26th, finalized on February 27th, printed on February 28th-29th, and released on February 30th.
Main products: new year's goods, cleaning products and fresh food.
3.2 Dress up your new home to welcome the New Year
During the event, household cleaning products and New Year ornaments were displayed in a concentrated way.
Cleaning series: vacuum cleaner, broom, garbage bag, hairball brush, furniture care liquid, floor wax, laundry detergent, oil stain remover, etc.
New Year ornaments: toys, stickers, paper-cuts, pendants, etc.
3.3 Pan Pan Concerto
During the activity, pots, bowls, dishes, plates, spoons, chopsticks and pots were displayed in a unified atmosphere.
3.4 Winter clothes of Qing Dynasty
In winter, all cotton-padded jackets, coats and thermal underwear will be sold out, with ultra-low discount.
The second file: May Day membership file.
1, theme: big feedback from members at the end of the year
2. Time: April 30th to May 6th.
3. 1dm:8p 140 SKU with 48,000 copies.
Main products: May 1st small commodities, cleaning products and fresh food.
3.2 member shock lottery
During the activity, all stores in XX supermarket can spend one-time single ticket in 68 yuan, and then draw a lottery by computer.
Single-person and single-person tickets are limited to one participation.
Single store reward setting
Grand prize: 2 people, each with an LCD TV;
First prize: 50 people, each with a rice cooker;
Second prize: 100 people, each with a collodion mop;
Third prize: 3000 people, one souvenir for each prize.
3.3 Thanksgiving1.16/17/18 (23/24/25) Members' year-end big feedback.
During the activity, various stores in XX supermarket simultaneously launched all kinds of products with members copying the reserve price, which turned over the audience and detonated the whole city! The big discount once a year is only for three days. You will regret not coming! Thank you for your support and love over the past year.
Third gear: Spring Festival gear
1, theme: Golden Sheep enjoys XXX every year.
2. Time: 65438+1October 26th-February18th (***24 days).
3.1DM: 24p with 480 SKUs and SKU48000 SKUs.
Photographed on February 29th, 65438+designed on February 30th-65438+1October 3rd,1finalized on October 4th,1printed on October 5th-8th,1distributed on October 9th-10.
Main products: New Year gift box, New Year's Eve dinner supplies, new year's goods.
4. New Year Gift Street
Group buying is the happiest, come to XXX.
Boutique new year's goods, the most affordable,
May 1 e-commerce activity planning scheme 2 I. Activity background
On the eve of Labor Day activities, businesses can participate in activities such as gold panning and bargain hunting to increase their brand exposure and brand awareness, thus paving the way for sales in Labor Day activities.
Second, the activity time and activity goods
Activity time: xx month xx day
Activity mode:
1. Gold panning: gold panning on 10 products (supported by Gu Jia).
2. Gathering cost-effectiveness: Select 3 products (supported by family) for gathering cost-effectiveness activities.
Taobao Labor Day planner supplies A, original price xxxxxx, gold panning price xxxxxx+ 100 gold panning price, 500 copies, with a discount of 5-7%, with some small gifts, such as gift cups, environmental protection bags, mouse pads, etc.
Third, store activities.
1. Like to send coupons.
2. Receive red envelopes on Labor Day.
Step 3 pay attention to good gifts
Activity rules:
(1) Coupons can only be used to purchase original price goods;
(2) Do not participate in Labor Day activities when gathering cost-effective goods.
Fourth, promotion activities.
1. Through train drainage
2. Store activity notice
3. Baby description notice
4. Gang community publicity
5. Preview of Want Want Signature Activity
6. Taobao Alliance
Verb (abbreviation of verb) activity follow-up
Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page.
Customer service: pre-sales xx+ after-sales xx+ customer audit xx (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)
Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process.
Inventory preparation of intransitive verbs
(1) Determine the products launched in Labor Day activities, and all main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. Give away environmental protection bags and mouse pads if necessary.
(2) According to the expected sales scale, prepare the main sales commodities in the Labor Day promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.
(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.
(4) Be sure to make a full warehouse inventory of the big promotion activities or the inventory of related products 2~3 days before the Labor Day activities, make clear the inventory scale, and input the real inventory data of 100% into ops.
Seven, personnel preparation
(1) If it is necessary to recruit temporary part-time employees due to the possible surge of labor day orders, the work arrangement plan of part-time employees should be made in advance, and the corresponding training should be done well. The packaging link should be well done, and the relevant details of packaging veneer sheets should be trained in advance, and the staff should be trained in advance.
(2) To provide all employees, especially those in the relevant departments of order processing, with perfect training in the operation of online store housekeeper system.
(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities.
(4) Calculate the number of personnel in each position according to the flow.
(5) The materials shall be calculated according to the possible flow and the number of packages.
Eight, material preparation
(1) Prepare packaging materials, ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;
(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the speed of invoicing, it is not recommended to print invoices with ordinary needle printers during Labor Day promotion activities, but with laser printers or thermal label printers. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.
(3) The requirements put forward in this Labor Day activity are more about the service to merchants, especially the delivery link, which requires all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver it first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.
May 1 e-commerce activity planning scheme III. Activity background
At present, mass consumption is changing from traditional shopping mode to online shopping, and "Taobao" and "WeChat" are playing an increasingly important role in shopping. The transaction scale of online shopping market in China reached 2.8 trillion, up 48.7% year-on-year, and still maintained a high growth level. Accelerating the development of e-commerce, combining with the actual situation of the Internet industry, building an e-commerce support system, vigorously introducing talents, introducing preferential policies such as finance and capital, popularizing the application of e-commerce, and making the e-commerce service industry bigger and stronger will effectively promote the future economic development.
Second, the activity objectives
(1) online product contact to further broaden product channels.
(2) Recruiting e-commerce talents, enhancing the communication between e-commerce talents and e-commerce enterprises, helping e-commerce enterprises to solve the talent bottleneck, and guiding more young people to learn "Taobao-style" entrepreneurship through employment in e-commerce enterprises and online merchants associations.
(3) E-commerce experience exchange, and build a platform for mutual learning and exchange.
E-commerce service connection, strengthen the connection between e-commerce and warehousing service, logistics and finance, and improve the industrial chain.
Third, the activity organization:
Wuweidu information technology co., ltd
Four. Activities require:
Event venue (company meeting room), viewing equipment, barbecue ingredients.
Verb (short for verb) activity:
(1) e-commerce enterprise exhibition, talent recruitment, mainly showing the elegance of e-commerce enterprises, telling the history of enterprise establishment and attracting e-commerce talents.
(2) Exchange business experience and share mental journey.
(3) Communication in network operation, logistics and finance.
Duration of intransitive verb I-word
20xx May 15 5: 00 pm to 7: 00 pm
VII. Object of activities
Anyone who engages in e-commerce, WeChat business or wants to engage in it can sign up.
Eight. Activity content
5: 00 p.m.: sign in and call the roll.
5: 00 10: Introduce yourself and get to know each other.
5: 20: Speech by the General Manager
5: 30: General speech of the take-away section of WeChat business.
5: 50: E-commerce representative speaks.
6: 00 10: logistics representative speaks.
6: 30: Free speech time
6: 30: barbecue buffet, open-air movie.