It is often seen that the owners of various clothing stores are discussing the display methods of broken codes. At most, they said to put an island alone, with the same color and different styles, and there is POP next to it!
In fact, this way, only thinking about how to sell broken code goods, this idea is not appropriate from the beginning, why?
1, you use POP to show the broken code goods in Nakajima. What should you do if customers like them and you have no code and are not interested in others?
2. If it is placed in Nakajima, customers will definitely look at it first. Other new models or more suitable models will greatly reduce the degree of customer browsing. What should you do?
You will definitely say that it is not like a discount to put different models of the same color together. Then let me ask you, do you think that the goods with broken yards will only break one or two colors? If there are many colors, how can you make the same color but different styles? Are they all concentrated in nakajima? What color has Nakajima become?
Actually, this is not to the point. The first consideration of broken code goods is not how to sell, but the distribution of goods (SKU multi-store). The specific handling methods of broken code goods are as follows:
1. concentrate the broken code goods to the store with the highest turnover rate, that is, the store that sells the fastest. For example, if a product breaks down in five stores, it may have 1-2 sets of codes in one store, and it may sell 1-2 pieces in a week;
2. If you only have one store and can't turn around, you should quickly find a substitute sample of this model, and the broken code products are placed next to or in the bottom container. Don't repeat the sample or the most special modeling method, because that is not your sales focus;
3. When there are too many commodities on display, some out-of-season commodities can be removed to make room for new products, and new protagonists will appear.
There is no other way except the three methods shared by the above women's clothing network, because you can't put more new models there for a few broken-size goods, which will eventually become inventory. That is a typical small-scale peasant consciousness, and in the end it will only outweigh the benefits!