Conceptual Interpretation of Creativity and Design
Creativity (creativity).
Creativity is mysterious. Throughout the ages, scholars have different understandings and definitions of creativity. Robert J. Sternberg believes that creativity is the ability to produce works, which is both novel (that is, originality and unpredictability) and appropriate (that is, suitable for the restrictions imposed by goals and objectives). Architect John Kurdich believes that creativity is a struggle to seek and liberate our inner self. Mr. Lai Shengchuan said? Creativity is the process of seeing new possibilities and combining them into works. ? (3) All these definitions show that creativity includes two main aspects:? Conception? Face and? Execute? Face,? Looking for? With what? Liberation? Explain the above two kinds of creative work in a deeper level. Mr. Lai Shengchuan called these two parts creative? Two mysterious songs? Being independent and interrelated is the desire produced through two steps and the way to express this desire. Design (design)
Etymologically, Set? What does it mean? Create? ,? Plan? What does it mean? Arrangement? . What is the basic meaning of English design? Pattern? 、? Pattern? 、? Attempted 、? Conception? 、? Planning? Wait, what's the etymology? Carved? The meaning of. So what is the basic concept of design? People's creative activities to achieve their intentions? It has two basic elements: one is the purpose of human beings, and the other is the creativity of activities.
Design has broad sense and narrow sense. Design in a broad sense thinks that as long as people have purposeful activities, they are called design. According to this statement, primitive humans made stone tools and cut down trees for design; Housewives plan the menu for dinner, and tidy the room is the design; It is also a design for pupils to choose toys and do homework. This definition of design covers all aspects of people's lives, and design has become a basic activity of people. In a narrow sense, the concept of design holds that only the creative activities of professional designers are called design, such as engineers, architects, product designers, fashion designers, hair stylists, packaging designers and so on. This definition of design emphasizes that design is a special activity. Do they all have it? Visible? Material achievements.
The difference between creativity and design
1. Creativity emphasizes inspiration and conception, while design emphasizes process and result.
Creativity emphasizes inspiration and ideas, which is a complex mental work. People generally regard the moment of inspiration for generate as the most mysterious moment in the creative process, which is extremely complicated but completed in an instant, just like whispering. Its thinking is divergent and jumping, and there is no rule to follow. You may have thought about the improvement of transportation while eating, or you may have the idea of a novel at the moment of dancing. This unpredictability in turn deepens people's creativity? Conception? Emphasis on idear, so many people equate creativity directly with idear, such as? Creativity is the core of design? ,? This work is very creative? Is to understand creativity as. Planning ideas? , just at the level of thinking.
Although design also attaches importance to ideas and ideas, it emphasizes the latter part? Execute? Face. ? The word design has two attributes: as a verb, it refers to an activity of human beings; As a noun, it refers to the product of this activity. ? ⑤ Emphasize that design is a process and a result. Planning and conception in the early stage are very important, but expression and presentation in the later stage are more important. If you have a design scheme about a car and think it is very good: it has elegant and charming appearance, mature and fashionable colors and power-saving devices, then show it in the form of images or models, so that people can understand and understand it and finally accept your design. Otherwise, you have been boasting and others are still at a loss.
2. Design is a purposeful and conscious activity, while creativity is not.
We said,? Design is a purposeful creative activity of human beings? This is the most essential meaning of design and the origin of design activities. In this definition, the purpose of design is clearly pointed out. In the design process, every step has a purpose: from the initial scheme conception, scheme selection, scheme implementation to scheme promotion, we know the significance and function of each step: we design the car like this instead of that because it is more in line with people's aesthetic habits; We choose this color because our target group prefers it; We design the operation process like this because every process that is more in line with people's operation habits is operated around the ultimate goal, which runs through the design.
The creative process is not necessarily purposeful, at least in the initial stage. Creativity is the thoughts and feelings of a specific person at a specific time and place. This kind of thinking may be completely unconscious and unconstrained. As for the use of this kind of thinking, he doesn't even know. When Mr. Lai Shengchuan was writing the drama Dream, he saw a portrait of the former castle owner hanging on the wall, which produced a love story about a beautiful China woman. But he didn't think that dream writing was a part of the drama, and he didn't expect to add this story to the drama. It can be seen that his thinking at that time was aimless and unconscious. Later, with the accumulation of other materials, he gradually completed the play.
We often have this experience ourselves: when we see one thing, we associate it with another thing, and from another thing we associate it with other things related to it. This kind of thinking is free, unintentional, erratic and not dominated by subjective consciousness. If we continue to associate it with this kind of thinking, it may be a beautiful poem or an outline of a novel. This shows that some ideas are unconscious and have no purpose in the initial stage.
Of course, not all ideas are aimless at the beginning: seeing that it is inconvenient for disabled people to go up and down the steps in a wheelchair, they have the idea of a wheelchair that can climb the steps; Seeing the steam lift the lid, I had the idea of using steam as power; Manzoni sealed his shit in a can? Living sculpture? Can you say that these actions have no purpose?
3. Compared with creativity, modern design shows more cooperative features.
We know that the most important thing in creativity is conception, which is an activity that takes place in one's mind. Everyone is influenced by many aspects, such as life background, education level, life experience, personality and so on. Even two people in the same environment face the same problem and observe it from different angles. Different people have different opinions, and wise people have different opinions? ), creative ideas are different. Although creative people sometimes exchange views and discuss a certain issue, after the exchange and discussion, with the in-depth understanding of this issue, everyone has a new understanding and ideas in their hearts, which is different. So the same creative thinking can't be done by two people, and the ideas produced by different people can only be similar, not exactly the same.
Design is a kind of communication and cooperation work, and the focus of design is participation, contribution and communication. A complex design task often needs people from different departments, different fields and even different countries to complete together. At the beginning, designers exchanged information and design ideas, and designers exchanged design plans with customers; In the product production stage, designers need to communicate and cooperate with modelers and engineers; In the product sales stage, suppliers and distributors need to communicate, and communication runs through the whole design process.
The connection between creativity and design
In fact, the conceptual extension of creativity and design is very large. The greater the extension of a concept, the narrower the connotation, and the vaguer the concept. So the line between creativity and design is not so clear. They overlap, overlap and have many similarities. For example:
1, creativity and design emphasize innovation.
The so-called innovation is to reorganize the existing knowledge and experience, put forward new schemes or procedures, and create new thinking results. This is innovation. Creativity and design emphasize innovation: for example, the English word creativity itself can also be translated into? Innovation? In English, creativity equals innovation; What is the design? People's creative activities to achieve their intentions? ,? Creativity? That is, innovation, innovation is the basic element of design activities.
The importance of innovation is related to the future of individuals and enterprises, while it is related to the fate of the nation and the country. Comrade Jiang Zemin pointed out that innovation is the soul of a nation and an inexhaustible motive force for national prosperity? . The society is developing, the times are progressing, science and technology are changing with each passing day, and countless new things appear every second. Moreover, it is our human nature to advocate novelty, and no one wants to live in a static environment forever. Therefore, we should strive to innovate, embrace and accept new things, dare to challenge difficulties, and keep ourselves in a positive mental state forever. Only in this way can we keep up with the pace of the times and meet the people's growing needs for material and cultural life, so that our enterprises and countries can be in a favorable position in the fierce competition and promote faster and better economic and social development.
2. Creativity and design are low input and high added value behaviors.
Creativity and design are highly praised by all countries because it has magical power in the knowledge-based economy society: it can obtain huge economic benefits with little investment. Creativity and economy combine to develop into a creative industry, and design and economy combine to develop into a design industry. There are countless examples of promoting economic development and changing the fate of enterprises and countries through creativity and design: 1998, Jonathan Ive designed the first generation iMac as lovely as candy, which changed people's clumsy and cold impression of computers, changed Apple's long-term weak performance, and even beat Sony to become the first brand of personal entertainment equipment in the digital age. South Korea's Samsung Company has become a multinational company with world influence in a short time by virtue of its excellent product performance, humanized design and creative sales model. In recent years, Lenovo, Haier, Konka and other enterprises in China have also realized the importance of creativity and design in the economic field, and gradually increased their investment in creativity and design departments as a powerful weapon to enhance brand image and go international, and achieved remarkable results.
3. Creativity and design are based on culture.
Creativity and design are both derived from culture and higher than culture, which is the creative development and utilization of cultural resources. ? Is culture a system of meaning represented by symbols? 6, people are living in a? Meaning? In the world, so we see a stone, what will we call it? Monkeys look at trees? Do you bark when you see a tree? Welcome pine? . Integrating culture into creativity and design can make new things and familiar things or other things have time and space characteristics? Meaning? Context, so as to facilitate people's cognition, understanding and acceptance of its meaning. At the same time, because culture, creativity and design achievements show aura and taste, they have stronger competitiveness.
With the improvement of people's living standards, simple material and economic needs will be relatively reduced, and cultural needs will continue to increase. In order to meet this new demand, it is necessary for individuals or enterprises engaged in creativity and design to fully explore culture, creatively transform reality and make it easy for people to accept.
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