GIRDEAR is a brand name of clothing in Taiwan Province Province, China, which was founded in 1977. Brother is a well-known clothing brand in China, a leading women's clothing enterprise in China and a top domestic women's clothing sales enterprise. With its precise target market positioning, it enjoys a high reputation in the domestic women's wear industry.

GIRDEAR's product portfolio is diversified, and its trousers are particularly well-known. Six brands will be launched one after another before 2008. There are nearly 1000 specialty stores in the city, which increased to 3000 marketing networks in 2008.

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Goldie women's wear is one of the successful clothing brands using market segmentation strategy. Female consumers over 30 pay attention to life and need decent and beautiful clothes. However, the traditional concept of dressing and the limitation of figure have kept them away from fashion and fashion brands, and they are just real strength consumers. The secret of the success of Colombian women's clothing lies in solving the problem of dressing these people.

An important reason for the success of brother brand is the correct choice of market segmentation strategy. In other brands, products are mostly aimed at young people. In the fierce competition, Brother aimed at the backbone market of middle-aged white-collar workers, and made a lot of articles from clothing design, marketing network to image design, thus winning the favor of consumers of this age group and always being among the best in domestic women's wear sales.

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