Do you know what is most important? Because of the last step, the last step. Not to reduce the number of processing, but to increase the number of processing, please make it clear. Can the result be the same when delivered to the door and not delivered to the door? Can the cost be the same? I am proud to come to JD.COM. Although a little tired, it has been recognized by consumers. In order to better improve the quality of service, I have kept the distribution share to a minimum, so that the list is less and the income is lower, but it will be gradually replenished after passing the service. People who buy things in JD.COM take a fancy to this. JD。 The service of COM is second to none.
Because JD.COM employees have social security, Taobao employees don't.
JD.COM may have to drink milk tea to earn money, so it is more expensive.
Tmall raised 5%, Taobao didn't, and JD.COM raised 8% for clothing. In fact, even if it is self-operated, in this piece of home appliances, in fact, the price of physical stores can be lower than the platform. It is said that buying a refrigerator in casarte may cost more than 6,000 yuan in JD.COM and more than 5,000 yuan in a physical store. Don't doubt what I said, because some big items are scary from the beginning, and don't think that online is definitely cheaper than physical ones.
Now, if the big brands are not much more expensive than the official flagship store, it is hard to say how much the invoices are. Reducing social costs was originally Liu's personal idea, but it was not fully realized. At this stage, JD COM's own logistics cost can be said to be very high.
There are two main reasons:
The first is warehousing. JD.COM uses warehouses to release goods in advance, with a large proportion of self-operated SKUs, which requires a large number of warehouses. Some of them were bought directly in JD.COM. If you can't buy them, you can rent them. Think about how much it will cost. Moreover, in order to improve efficiency, JD.COM has built many unmanned equipment. It is said that the price of those equipment can support a commercial house, and a large number of people need to develop a large number of intelligent systems to control it. It can be said that although the cost is reduced, the frequency is higher. However, this is only possible after the initial investment is completed and the subsequent treatment is completed.
The second aspect is labor cost: at present, in order to ensure the timeliness, a lot of manpower is needed. Jingdong logistics prospectus shows that there are nearly 200,000 first-line couriers, more than SF Express. In 2020, the expenditure of front-line employees will reach 2665438+ billion. The rookie admission system is a franchise system, and there is no low unit price for five insurances and one gold. The labor cost is relatively low. I didn't see how fierce the price war of express delivery was. Finally, the unit price of express delivery was reduced. Although the unit price in JD.COM fluctuates. The overall treatment is higher than the franchise system, which is similar to SF.
Jingdong Logistics has lost money 14 years. To put it bluntly, all the money has been invested in the research and development of warehousing manpower and new logistics technologies. With the completion of warehouse layout and the application of new logistics technology, the future cost will continue to decrease, and it is felt that the cost input will increase in recent years. JD.COM Airlines and a lot of technology need a lot of money, but the future layout will really reduce costs and improve efficiency. What is lost now is the increase in the efficiency of others. How many people laughed at it for years and finally saw the dawn.
JD.COM is an ancient traditional practice, and the cost must be high. It is a waste of resources to rent factories and hoard goods everywhere.
In JD.COM, just like other express delivery, just send a short message to inform you to pick up the goods. If you want to deliver the goods to your door, you have to call for delivery again, and then you must wait for delivery at home at the time they ask, otherwise they will return them directly.
You should ask again why things in Pinduoduo are so cheap.
JD。 The self-management of COM is actually the internet plus model of traditional dealers.
His source of income is platform sales expenses (close to Taobao)+sales rebates. However, because the goods pressing mode of RDC and FDC in the central warehouse is actually consistent with the traditional dealer mode, most manufacturers need to bear the corresponding storage costs, discounts beyond sales expectations and capital costs in the payment cycle. Storage costs and capital costs are well understood. The reason why the discount exceeds the sales expectation is related to JD.COM Learning and Amazon's warehouse turnover rate control, that is, the design method of storage cost is to charge the general storage period (about 30 days) to extend the storage period (the charging standard is greatly increased after exceeding the predetermined standard, which leads to the sales pricing in the customer's sales plan must focus on the expected period, and the variable cost generated by discount or destruction after exceeding the period).
Followed by logistics prices. At present, e-commerce components have three links and one ticket for 2.5 yuan, and SF e-commerce components have a ticket for 5 yuan. According to some data in the prospectus in 2020, JD.COM roughly analyzed that the cost of single ticket allocation is about 12 yuan.
Third, the price of after-sales service. In order to increase the corresponding service expenditure cost of after-sales service in JD.COM, this piece lacks corresponding data support, and it can only be estimated that its execution cost should be higher than Taobao based on service experience.
Finally, the cost of VAT stamp duty is estimated to fluctuate around 3%. This can only compare the goods of the same type of large-scale production enterprises in Taobao and JD.COM, and this conclusion cannot be applied to small and medium-sized enterprises. As we all know, the existing sales VAT rates are 9% and 13%, because JD.COM and Jingdong Logistics are affiliated enterprises, and the cost deduction of commodity logistics is adjusted according to their financial needs, plus other externally deductible input tax estimates. This is only based on our own project experience. Generally, if a larger company wants to exceed the range of 3%-5%, it is necessary to consider changing CFO-)
Some interviewees focus on this part because they don't understand the nonsense of national tax at all. The third stage of Guo Jin emphasizes the source and destination, and establishes traceability from the most basic raw materials. For large-scale production enterprises, the actual sales+total inventory can be roughly judged from the purchasing situation of commodity parts. Starting from the source, one link is progressive, and the income from illegal evasion of normal value-added tax is not proportional to the illegal cost, so it will not be adopted at all. Please don't doubt the professional level of national tax. For those small and medium-sized and individual enterprises, the state is more concerned about the relatively high cost of establishing corresponding daily accounting books and adopting a simpler verification system or exemption. Therefore, whether consumers ask for invoices or not will not affect their normal sales and tax payment. And if those small and medium-sized enterprises can't provide input tax bills, enterprises like JD.COM won't include them in the purchase list at all.