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On Chanel brand concept
Chanel's cultural window design has carefully analyzed and deconstructed the different elements in the set of The Blue Train through a transparent display stand. The window exhibition revolves around five themes: Breathing and Breathing, Moving and Moving, Love, Dreams and Dreams, and Creation and Invention.

Chanel's five theme exhibitors skillfully combined with display props to display more than 400 exhibits, including photos, movies, books, manuscripts, sketches, oil paintings, fashion, jewelry and perfume, which will be displayed in the window exhibition.

The Blue Train is a ballet by Sergey Dia Gilev. The title of the play is taken from the luxury train between Paris and C? te d 'Azur. Darius Yao Mi writes music, jean cocteau writes plays, Henry Lawrence designs stage installations, Picasso is responsible for the creation of programs and scenery, and Ms. Chanel is the costume designer of the whole play.

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Brand background

Gabrielle Chanel has never been married in her life. She created a great fashion empire and pursued the life she wanted. It is the best example of women's autonomy in itself, and it is also a new era woman who knows the most about emotional fun.

She dated ETIENNE BALSAN, a British aristocrat, who sponsored her to open her first milliner's shop, while another ARTHUR CAPEL sponsored a fashion shop. She traveled with the Duke of Westminster and inspired the design of the first tweed suit.

Everyone in life is the source of creativity. She doesn't just rely on luck, but she works hard and is serious! Even in her seventies, she came back to serve. 1983, karl lagerfeld became the fashion director of Chanel Group, but so far every season's new products are still designed in the spirit of Chanel, Chanel-forever Chanel.