STACHEL G. comes from German and consists of two words: stachel (stinging, stinging) and Glaube (belief). The abbreviation is "SG" Usually abbreviated as "G". The Chinese pronunciation is: Stachel? Ji/sο-tē-chē-er-gē/ English pronunciation is: [s t? t？ El Dee? I:] Chinese name: [Thorn] Faith.

It is the designer Steven Tang's positioning and naming of his own clothing brand. Originated from the admiration for designer Steven Tang's wasp tattoo, he likes music, fantasy, rebellion, rock and roll, loves free, romantic and elegant roses, is not subject to secular norms, emphasizes departmentalism, likes to have a slim image full of gender ambiguity, and is full of decadent soul of punk rock. That touch only belongs to the charm in the dark, romantic and pale, slender and elegant, unspeakable strange and noble. Stachel G. will always belong to those handsome men with gloomy faces and weak bodies.

Wasps, like fashionable men and women with narrow waist and narrow body, have the same attitude towards fashion as Stachel G. It can't hide unruly rebellion in its bones, and it is always filled with the wisdom and hidden lethality of freedom fighters. Sting is a violent atrocity, but its spiritual essence is the defense of morality. This is an appeal for independence, freedom, dreams and self-pursuit.

Committed to the coolness of nature. Rejected the artificial gesture. These characters combine with the off-duty style of the model, creating a new fashion outline. Like high street fashion. It has always been emphasized that street shooting in Europe, America and Japan is the source of creative style. Create your own unique dressing concept!

The brand logo is a totem pattern showing wasp stings, which consists of six faces of a hive. LOGO adopts triangle as matrix frame, which embodies teamwork and stability, and forms a top platform at the top. Domestic fashion lovers generally call the logo "Top Trend Assassin". The whole body presents the sharp shape of wasp sting. The top of the thorn extends upward, which is an extension of the brand concept. It symbolizes that the brand will attack the top market, more advanced materials and more exquisite details. More luxurious texture, more fashionable design, more bold and avant-garde concept.

In STACHEL G's world, melancholy is used to describe the tenderness in men's bones.

Stachel G.' s jeans follow the brand's consistent feminine style, and most of them are cut with slender narrow lines. Jeans, leather clothes and neat accessories are one of the favorite items of Steven Tang, the founding designer of Stachel G. ..

Up to now, the brand style is strong, and high-quality jeans have become the iconic brand style and image of Stachel G.

Stachel g. Almost all jeans are made in Japan. This is because STACHEL G. adopts the top red-eared tannin fabric produced by the old Japanese loom, and the later tailoring and sewing are completely manual, so that each pair of jeans has its own ID and enjoys a unique wearing experience.

While emphasizing sexy, it also adds many ethnic groups, sports elements and retro sentiments. It integrates occupation, leisure and nightclubs, and the combination of decoration and practicality is amazing.

Steven Tang has always regarded jeans as high fashion. The low waist design of the signboard makes the belt just hang on the pelvis, cleverly modifying the hip shape, fashionable and sexy. The designer's casual and honest personality has also become the brand soul of STACHEL G, which makes every man who comes into contact with this brand indulge in the face-to-face collision between personality and fashion. The cultural beliefs formed by jeans like this will naturally attract people to worship.

The advertising slogan of Stachel G. is also the group's personality orientation:

"Independence, freedom-chasing yourself! 」

"Independence, freedom-the pursuit of unruly personality! 」? copyright

Silent fashion killer

You will go further with the spirit of freedom! Follow the fashion and build my own self!

-"Independent Thought, Free Spirit".

Within sexy, between temperament and fashion. ...

Publicize the desires and desires of yourself and the audience.

Nature, harmony and romance ...

Release your unique charm at will.