There are many garment enterprises with strong supply chain integration ability in China. The reason why they can't produce a second zara is that their design ability can't keep up, followed by the late overseas layout, the lack of a global supply chain system, and the weak brand operation ability.

Design: As a fashion brand, a very important part is to grasp the design of consumers. An important reason why Zara can achieve unparalleled speed in the industry lies in its design: team specialization, resource specialization and customer orientation.

Production: Unlike most enterprises outsourcing production to low-cost countries in order to reduce costs, Zara focuses on Spain, where labor costs are 5-7 times more expensive than those in developing countries.

Logistics: Most of the production is carried out in Spain, which requires excellent logistics management to quickly put into stores around the world.

Sales: In the terminal sales link, Zara on the one hand gives the store manager full authorization to match the corresponding responsibilities; On the other hand, it also has excellent management and technical support.

A Spanish brand

Zara was founded in 1985, focusing on "fast fashion" and being called "the king of fast fashion". The so-called "Fast Fashion" is called fast fashion or McFashion in English, in which the prefix of Mc is taken from McDonald's, which means selling fashion like McDonald's selling fast food.

As the name implies, "fast fashion" has three characteristics: fast delivery time, close price and keeping up with the trend. One of the meanings of Zara becoming a leader is "fast". In the book Lightning Expansion, taking Zara as an example, it is said that speed is the basis of its business strategy, that is, "to provide customers with the goods they want faster than any other manufacturer."