First, the soul chicken soup that hits people's hearts directly
Very inspirational, although some nothingness, but it can stimulate your motivation, some words make you linger, and even as a motto, to achieve the perfection of values. "If he wants to be a basketball star, please persuade him to give up. If he loves playing basketball, please let him insist. " This kind of chicken soup discourse is not uncommon, and even People's Daily Online and other online celebrity and official website have gradually developed this tendency.
Second, soft text
Doing business must be good at writing all kinds of soft articles. Soft text is different from ordinary advertising copy, which makes great preparations for advertising. Still hiding half a face behind her guitar from us does not directly explain the true intention of the copy. Soft text attracts our attention, and when we see the end, it suddenly becomes clear, giving people a feeling of being like this. Although it is not as good as ordinary advertisements from beginning to end, it has deepened readers' impression in another way.
Third, the creativity is distinct.
Creative copywriting route is very suitable for early start-ups to attract people's attention and increase the amount of attention. Good creative copywriting will quickly become popular and famous in the circle of friends. Taking the book throwing activity in the New World some time ago as an example, it not only made more people know about the New World, but also made it a popular activity.
Fourth, dry goods
With excellent writing skills, this paper expounds the function, performance and quality of the product, and creates a feeling for readers to read this article. It is best to have a sense of surprise that "people have no me, and people have my essence". I believe that most people should be familiar with the following Gree air-conditioning advertising copy: Gree, master the core technology. First of all, let people quickly grasp the information conveyed by the copy? The core technology, followed by some high-level languages or exact data descriptions, such as *** 13 "international leading" technology, has applied for a total of 22,597 patents, including 83 invention patents10. Finally, return to the product itself and speak with facts.