Helen Li's brand grade is middle and high grade. Helen Li is a ready-to-wear brand named after designer Li Hongyan. Positioning is due to exquisite materials and exquisite details. Designer Li Hongyan is not a conformist, so HELENLEE is committed to interesting design, mixing and using fabrics, running through the design details with bits and pieces of life, merging and recreating the clothing styles of different periods at home and abroad, making the whole design full of historical images and personal thoughts, and completely breaking the positioning that designers and brands must take elements as the design core and inspiration.